Best way to cold email journalists?

I sent about 8 cold emails about https://www.influencegrid.com/, got 3 results: 1 article: https://www.socialmediatoday.com/news/new-app-lists-tiktok-influencers-by-engagement-topic-and-audience/568736/, 1 call set up to discuss, and the promise of an article after Xmas hols.

I found being really transparent and not necessarily asking for an article, just asking them to check your product out and give feedback worked well. If your product is genuinely interesting it leads to a conversation, then you can ask ‘would you be interested in writing about it?’ once you’ve got the conversation going.

No idea if this is best approach though as I haven’t tried a more direct one yet.

Hey Shayan,

I love Sapph's approach 'How to Get Press Coverage with Unique Angles (8 Pitch Templates)'
shown here:
https://artofemails.com/pitch-press

My best,
Tony

I asked one tech journalist whether curiosity raising or factual title/angle is better, and he was in "factual is better" camp. Sample of one of course...

Here is PR advice by that reporter ("what reporters actually want"): https://www.reddit.com/r/startups/comments/65ud8r/pr_advice_for_startups_from_an_actual_reporter/

And here is PR advice by @erikbrodch who got his stuff published several times: https://www.indiehackers.com/article/how-to-do-your-own-pr-e23929de5f

Good luck!