Best way to reach target audience for a marketing noob?

Indirectly, using content marketing.

Research low-competition keywords (I use KWFinder for this) and write solid content to rank in Google for topics that your target audience is searching for. I did this in my first business, LearnDash, and it eventually resulted in 1M visitors per year. Now I'm doing it for GapScout and I'm already seeing results.

Hey Lasse,

Wow! I really like the look and flow of your website. I love visiting websites with simple, easy-to-use UX.

Unfortunately, I'm not all that familiar with your niche market. So I don't know if I'd be the best person to comment on translation management.

However, I myself was stuck on the question of "how to attract an audience". But as I started to dig and do my research, I started to see that it's not about attracting an audience, but rather attracting YOUR ideal audience.

Part 1)

Some questions to ask:

• Is your target audience the audience you should be targeting?
• Who do you want to work with?
• Who might benefit from what you're doing?
• Where are they? What channels are they using?
• What kinds of questions are they asking?
• What do they need help with at this moment?
• Is your audience, users or fellow creators?

And those are just a few questions you can ask yourself going forward.

Part 2)

As for monetizing your product and pricing it, I lean more towards a structured approach.

Here's one of the pricing formulas I use for my own projects:

(OP + BE + AP + CT = Final Price)

• Offer Price (OP): The amount you want to make from the offer itself.

• Backend Expenses (BE): The amount that will go towards hosting and other expenses.

• Audience Price (AP): The amount your audience has paid in the past and/or is willing to pay now. (This one will require some research).

• Calculated Total (CT): The total amount after you've calculated your offer price, expenses, and audience price.

• Final Price (FP): The ticket price that will be displayed next to your offer.

I hope I was able to help.

If you have any questions for me or you'd like help, I created a mini guide and resource list. You can check it out here: https://cutt.ly/aCG1pcs

Cheers!

Step 1: Define Your Target Audience.
Step 2: Create Useful and Relevant Content.
Step 3: Leverage Influencers.
Step 4: Use Targeted Advertising.
Step 5: Referral Marketing.
Step 6: Reach Your Target Audience on Social Media via Hashtags.

Hi @lassekt,

if you are a one-man show, going out with a strong content strategy is great in the long term, but if you keep postponing the marketing all the time, you will have difficult time keeping enough cadence to gain in this highly competitive niche. Otherwise, it is a valid strategy unless there are much stronger players. Relatively low-competition keywords can be found if you have the power and wish to focus on it.

What works great is DevRel compounding into word of mouth, which also takes a ton of effort, but is worth it if you do not rush.

I would also recommend you jump carefully into the performance campaign, say SEA campaign in Bing (cheaper than Gads), where you pick Ecosia as placement (if it's still available); it could work to bring in some high-intent traffic fast & help you gain.

You do not have to wait for months to get more customers rolling in. After all, MRR generated today will enable you to invest more into marketing tomorrow & for example, hire help to work on the long-term marcom assets, such as authoritative content.

Last but not least, really do not forget to collect your remarketing audiences. They will be your highly valued asset in the future even if you decide to build another dev-oriented product. I do not mean just email lists, but especially website visitors, product adopters and power users.

While you believe we are your competitors, we are also developers (ok, except me, who is in charge of Marcom), and Localazy was a dog food project. If you love to develop & "hate" marketing, you can also get in touch with us and see how we could work together.

Ping me anytime at [email protected]

All the best on your journey, and good luck,

Jakub
Co-founder @ Localazy.com

Start with a content strategy.

I have a system called Unlimited Content Matrix that allows me to churn out relevant content pieces in any format.

The Matrix has two columns and on the left, you write all the topics that you talk about or you want to talk about.

On the right, you write about different formats like:

• things I wish I knew
• Myths busted
• How-to posts
• Listicles

Now choose any topic from the left and match it up with a writing format on the right.

Make sure to look up Answerthepublic.com and Google Trends for the exact keywords and phrases your target audience is searching for!

DM me if you want to get that Content Matrix, I'll walk you through it in detail!

I always start with reddit.

Make LSI keywords of your High competition keywords. Start focusing on your Low competition's LSI keywords. You will get the result quickly

Try low competition keywords if you want to rank easily. As i am targeting low competition keywords for my Wapda electricity bill website https://onlinebillcheck.pk/

Developers developing are a hard target market. Mainly because there's seemingly no outside, public, showing of their work. They are developing something on their local machines.

Here's a few ways I'd go about this, beyond demographics...

1. Find people who have already done the job of adding in translations. There must be hundreds, maybe thousands. Interview them about the process. Ask them very simple questions (open ended) and publish it as an interview.

2. Each interview publish about the hardships, the process, the plan. You can start focused, and then I'd go into the areas before and after. "how did you know you needed a translation service?" "how did you know you had to build it yourself?"

3. I would use those interviews, and answers not just as a published interview, but as a case study to wrap some content marketing around. Use the interview answers as a starting off point, a jumping point. OR as an example for your content marketing.

4. Asking people who went through the struggle, one by one, will allow you to find patterns, see the connections that others going by demographic will never see.

5. Look for communities of bilingual developers. Seek them out, or create them. Something that is tangentially but clearly related to your product. Create a subreddit (r/BilingualDevProblems or r/DesigningTranslations ) Something that people can talk about solutions, you can pop in and give help, or share memes. anything. I created a subreddit for my google sheets tutorials called "r/ILoveGoogleSheets" I also have a facebook group by that name too.

6. Create an epic resource, site, directory, or ebook for "Bilingual Apps" or whatever it is you're solving. I might be wrong with this phrase, but the idea is that you create a singlular resource for eveything about that thing. and brand it.. by Git18n.. or create it at Git18n.com /BilingualApps if you'd like to keep it on your site. maybe even a subdomain will be fine with Ghost or something simple.

What are the challenges of these segments do you solve exactly? Think about the challenges you are solving and talk about these challenges on platforms to validate them. Which communication channel do they use most often? After that, you can use LinkedIn Sales Navigator to identify prospects and reach out to them via e-mail asking to talk about the above challenges using interseller.io. Just one random idea and method, but there are many more that work depending on the channel your prospects use most often.

I think a good way of finding users in your case is by targeting people who mention your competitors on social media (e.g. Reddit) and comment with your tool as an alternative.

hahaha