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4 Comments

Better way to ask for feedback from online communities 🤔

When posting about your upcoming B2B niche product into a relevant subreddit community, is there a better way to solicit feedback other than asking "Hey what you think? Feedback welcome!"?

I haven't had enough customer conversations and the goal is to get people talking + get them on beta waitlist.

PS the subreddit moderator green-lighted me posting.

on November 11, 2019
  1. 1

    Hey. How did you get on with it?

    I wanted to respond to this earlier, here is some food for thought.

    Think about the communities that you are participating in. At the end of the day people that run communities want :

    • discussions that will help people and add value
    • discussions that will keep them on the community, not take them away
    • discussions that are in line with the community's values
    • people within communities want to make connections
    • people in the community discover new things, news and products related to the subject matter.
    • people to stay around longer term

    How will what you post be helpful for the community?

    If you are building a product for these people then you should probably:

    • hang around for more than one conversation
    • get a feel for what works in that community
    • talk about things that people care about
    • find a connection/story between your product and the things that people care about
    • ask some questions and help a few people
    • realise customer related conversations can be had without talking about your product directly

    Everyone is selfish, and that is ok. We all have our goals. It's important to try to think about how others will feel too. Try to imagine what it would be like for all the other people in the community to read what you are about post. Do you think they will appreciate it?

    A quick look at your profile and I'll have a guess that it's problem about messy projects, so some ideas that spring to mind:

    • what messy projects have you had in the past?
    • what went wrong?
    • how much of a disaster was it?
    • how did you recover, if at all?
    • what did you do to recover?
    • what things went well?
    • what did you wish you had at the time? (Your product perhaps!?)

    Then weave those pains and wishes into the post and comments. Much of this can end up to be like the ideas/titles that Andrew suggested, but by investing some time beforehand it will give you a better understanding of how to frame things.

    I'm really not an expert in sub-reddits, but I believe these ideas can work across the board for communities in general.

    1. 1

      Hi Rosie, thank you for such a detailed reply. This is all great advice.

      I ended up with a simple post titled something like 'hey lets make our jobs easier!', then listed pains people can relate to, wrote a few lines about the product and how it solves these pains, and invited people to share their thoughts.

      But I do feel that personal stories should work much better. It's something I'll be trying next time.

  2. 1

    A few ideas...

    • Lessons Learned Building a Solution to.....
    • I made X, it helps Y people do Z. Do you need it too?
    • 5 Case Studies how X did Y.
    • 5 failed solutions to.... your niche pain point.
    • Everything I did wrong before building....
    • By building X, now I only have to do... in order to do...
    1. 1

      Those are actually quite good. Thank you!