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BIP Update 3 - Ultimate Guide to Email Marketing for Indie Creators

2 weeks ago I've sent the first-half draft to 11 readers who've raised their hands to review.

Some have gotten back with constructive feedback (thank you 🙏)!

While others have not (probably they're busy and have forgotten 😅). I'll follow up with them after this.

Based on feedback, I've decided to put this guide in Notion instead of Google Docs / PDF.

The reasons are:

1/ I cover a lot of material (180+ pages as of this writing)

Almost complete though, the only thing left is to write the plug-n-play email series templates.

Putting the guide into a long doc makes it harder for readers to jump straight into specific topics they want to learn.

2/ I want to make this more than just a book (or ebook).

I include hands-on exercises and action-steps within each topic to encourage readers to implement what they've learned.

So the guide has to be practical and actionable.

3/ In Notion, I can create specific sections readers can jump straight to (I think it's possible - I've only been using it for 3 weeks 😅)

Even if a total beginner and wants to read from start to finish, I'll also label the guide into sequential chapters so it's easy for them.

4/ Initially before I started writing the guide, I wanted to give it away for free

But after receiving feedback from other creators, I started to have 2nd thoughts.

However, after some suggestions from Arvid Kahl, I've decided to keep it free since it's going to be a lead generator for my email marketing tool, BirdSend

posted to Icon for group Building in Public
Building in Public
on June 29, 2021
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