Black Friday 2021 Experiment Results (on 1yr old info product)
For Black Friday 2021 I wanted to try something different…
To say thanks to my top Ebook affiliates (all legends!) I wanted to give them 50% of the Black Friday sale price. The results are at the bottom but first a little context on what the deal looked like and how it was launched:
- Deal context
- Launch Tweet
- Results
1. BF 2021 Deal Context
Using the links under each affiliate, the Ebook purchaser could support a creator/friend they admire with 50% of the $20 Black Friday sale price.
So they get $10, I get $10 ❤️
That’s only $20 (normally $49 – saving 60%) for 100 actionable Landing Page Hot Tips in Ebook, Kindle, Audiobook, Notion formats including bonus pre-launch checklists.
The deal page was on the URL robhope.com/bf2021 and looked like this:
Clicking a red button would take the user to the Gumroad product page with the Black Friday 60% discount actioned plus the relevant affiliate code applied.
2. BF 2021 Launch Tweet
Instead of competing with the masses on actual Black Friday, I dropped this Tweet on Tuesday, 16 November 2021 at 4PM Central Africa Time, 9AM Eastern Time:
Here are the Tweet analytics up until end Cyber Monday, 30 November 2021:
3. BF 2021 Results
Here are the experiment results up until end Cyber Monday, 30 November 2021:
📊 143 sales
📬 $3,228 rev
❤️ 143 new friends with Hot Tips
🙏 $1,614 to my top affiliates
A huge thanks to everyone involved and to everyone who spread the word, very happy with the experiment 🙂
