For Black Friday, we are actually doing anti-deals.
For context: I run multiple profitable software companies with no investments, no team, and even no CS degree.
We fundamentally don't believe in Black Friday. BF is all about discounting and mindless shopping. Instead, we believe you should practice intentionality with your purchases and don't waste money on things you don't need.
So, while everyone else is dropping their prices, I'm actually increasing them on some of my products.
For example, Treendly will go from $29/m to $49/m on Black Friday. The price increase will be permanent and will only affect new customers.
I want users to upgrade their account now, but only if they need it and not because of some discount, but because this year we have been working hard on making Treendly better and better. And, we did.
Anyone else doing this?