Bluethrone: The App Aggregator Startup Revolutionizing The App Industry

5.4 million. That’s how many apps are on the Google Play Store and App Store combined, but many of those apps disappear into obscurity because when you think about it, how many apps do you have on your phone? And how many of those apps do you actually use?

Alon Waller aims to “raise apps through the charts by heavily investing in the app’s marketing, ASO, UA, UX/UI, and functionality.” To app developers, it might sound too good to be true, but Waller’s startup is based on the regret of not thinking of it sooner. When Thrasio, the Amazon aggregator, appeared on the market, Waller watched as it grew to a $10 billion valuation and learned from its process of acquiring stores and fostering them. But Thrasio’s model had one flow: it was based on a physical supply chain. When Covid19 hit, supply chains fell apart, which hurt Thrasio’s performance.

Bluethrone offers an exit option for developers the same way that Thrasio is for Amazon store owners, but with an extra “jewel” for the most talented developers: a partnership model where Buethrone and the devs work together to grow the app.

The company started acquiring apps in February 2021 and has seen immense growth. Over 70% of its developers contact Bluethrone again after making their first sell.

When asked how to sell Android apps to Bluethrone, Waller said that “the golden attribute is Product Market Fit. If the app is extraordinary at some major metric - downloads, conversion, retention, ranking, ratings, looks and feel - we just might have a lucrative deal for you.”

Bluethrone uses the basic ‘5k’ rule. This means that if the app has either (or both) $5,000 monthly profit or 5,000 organic downloads, they will take a deep look at it.

Another metric Bluethrone is looking for is RPD (revenue per download). Here, Bluethrone’s analysts will compare the RPD to the rest of the category. That’s how Bluethrone knows if the users believe the app is better, or worse than its direct competitors.”

Currently, the mobile industry enjoys a 21 percent growth rate annually and Bluethrone is driving some of those numbers by nurturing the industry with its app growth activity.

“Exiting or entering a partnership is simple,” Waller explains, “You’ve already done the hard part of coming up with an idea and developing it into an app that people like. Now you deserve to be rewarded for your efforts. A developer sold us an app store and the money he received was enough to cover his mortgage. Another developer purchased his dream car.

The company continues its growth and became the biggest app aggregator on the market, with the aim of adding hundreds of extraordinary apps under its belt.