Bootstrapped an SEO Toolkit to Escape Expensive SaaS Pricing

A few months ago I hit a breaking point with SEO tools.

I was paying for multiple platforms just to do the basics:

keyword tracking
backlink analysis
technical audits
on-page checks
competitor research

The problem wasn’t that the tools were bad — they were overloaded. Tons of enterprise features I never touched, while the monthly bill kept climbing.

So I started building my own internal toolkit.

At first it was just a few scripts for tracking rankings and analyzing backlink gaps. Then I added:

site health monitoring
page-level SEO analysis
keyword clustering
competitor tracking
indexing diagnostics

Eventually it became a full platform: SerpSpur.

What surprised me most wasn’t building it — it was realizing how many other indie hackers and small agencies had the exact same frustration. Most people don’t actually need massive enterprise dashboards. They need accurate data, fast workflows, and pricing that doesn’t feel insane.

Just crossed $200 MRR with it recently, which honestly feels pretty validating for something that started as a side project to solve my own problem.

Big lesson from this:
Sometimes the best SaaS ideas come from tools you wish already existed for yourself.