Have been super interested in lemlist's bootstrapped growth from zero to $1m ARR in two years after interviewing their CEO a couple of weeks back.
I tried to understand how they've done it do studied them for a while and came up with the these nine growth strategies:
Hands down: the most effective way to build a SaaS businesses is to first provide the service with people. Guillaume did exactly that... first service then SaaS.
👉 Product Hunt - 350 beta users
👉 AppSumo - 3,304 customers and just under $50k in the bank
All within three months...
lemlist have developed shared principles and language to indoctrinate users/customers into their world. They can then leverage these relationships for their benefit.
People like to follow people, not brands. Guillaume is the face of lemlist... and he's crushing it.
lemlist don't write for search engines, they write for people.
They also ensure all content is aligned with their brand values... making them "rememberable"
Ugi's backlink cold outreach is generating between 1-200 backlinks per month... and he includes his dog.
Let’s take the “godfather of SaaS sales” for example: Aaron Ross.
Guillaume brought Aaron in for an interview in The Sales Automation Family Facebook Group. Aaron shares - free exposure for lemlist.
Each week, lemlist feature a user and share their numbers with their community.
I think that as technology advances, more and more people will chose which SaaS to use not based on speed, features or functionality… but on brand, culture and values.
lemlist have a very unique and recognisable culture 🤓
I hope these points help anyone here growing their SaaS... there is the full blog post covering these here.
Also happy to answer any questions anyone has in the comments below... Ugi and Gui from lemlist have also agreed to jump in and answer any!