Bootstrapping Tally to $70K MRR
3 years ago we started building the MVP of Tally (https://tally.so). Today we are a team of 4 (soon 5), with 140.000 users worldwide and a revenue of $70K MRR
We documented every step of our journey:
1/ Year 1: Getting our first users and launching on Product Hunt
https://blog.tally.so/year-1-how-we-bootstrapped-tally-to-11k-users-and-5k-mrr/
2/ Bootstrapping to $10K MRR through product-led growth.
https://blog.tally.so/how-we-bootstrapped-tally-to-10k-mrr/
3/ How we grew to $20K and the challenge of scaling customer support.
https://blog.tally.so/bootstrapping-our-saas-from-10k-to-20k-mrr/
4/ Reaching $30KMRR and the challenges we’re facing:
👬 Scaling the team
⛔️ Keeping abusers at bay
🛳️ Keep on improving our product at a high pace
https://blog.tally.so/year-2-bootstrapping-our-saas-to-30k-mrr/
5/ Reaching $60K MRR with a team of 4. Rewatch our keynote at SaasOpen.
https://blog.tally.so/bootstrapping-our-saas-to-60k-mrr-with-a-team-of-4/
Hey guys...thanks for sharing the journey map of things that worked and that which did not. For builders like us, this is wonderfully helpful. Well documented notes. Thanks again.
We will soon write up a journey on us as well :)
I read all the articles you wrote. I think they are the masterpieces to educate anyone to skyrocket his/her business.
Wow, thank you!
thanks for sharing, about to dig in on these articles
Discovered Tally through IndieHackers podcast. Used it the exact same day. LOVE IT.
This is such a great post, thoroughly enjoyed reading all 5 articles! Love the product and In fact after reading your blog posts, I created a validation form using Tally for a product I'm also planning on developing with my partner!
Can't wait to see what you guys do next, keep up the great work.
Really glad to hear you read all of them. I try to document as much as possible even though it gets more difficult to find the time. I also love reading blog posts from other open startups/indie hackers, they always have the most valuable insights
That's an awesome read! I liked your blog1 tips of approaching PH ppl who upvoted on similar idea :)
You guys are killing it! I traveled for work to the US. Ended up doing a random escape room with a few colleagues and was excited to see they were using Tally for their signups. Excited to see you guys grow.
Really?! That's so cool to hear ☺️
Thanks for sharing your story, it's really inspiring. Me and my partner are on the way to launch a new project that we are very confident about. We hope our story will be similar to yours. I wish you success.
Wishing you and your partner the best of luck!
Thanks for the awesome journey documentation! Your other articles are also a great read, lots of practical information!
Glad to hear it's useful!
Thanks for sharing the information, it is literally a roadmap for many, cheers for sharing!
Amazing, it really inspired and motivated me when I read this article, thank you for sharing. I have just started launching my SaaS MVP, hoping it goes smoothly and can grow quickly.
Whishing you all the best!
Wow, thanks for that. Huuuge amount of information and inspiration for me.
🙏🏼
Congrats @MarieMartens. I am new to this community. I have been lately evaluating ideas for SaaS (and building one) and every idea I look I doubt if this will make it or not. When I went into Tally website and learned what you guys do, I was not sure how much traction you would get, but it is amazing to know that you have had considerable success and the product features sound solid.
So, curious to know what made you select this idea. What made you think a better form creator is needed?
At the time, we didn't find a form builder that we enjoyed using, and that was affordable for bootstrappers. We used Google Forms, and it did the job but we didn't like the look and feel, and alternatives such as Typeform became pretty expensive fast because of volume-based pricing. We felt like there was room for a different type of player, with a generous free plan and an intuitive interface.
Thanks for sharing
Great resources for people starting out!
Congratulations @MarieMartens. The blogs and resources are really helpful. However really curious to know what has been Tally's biggest failure until now and how you guys handled it.
Thanks! I don't think there is one big failure, but probably a lot of small things we have learned along the way. We waited pretty long to hire and expand the team, which slowed down our development and support processes significantly, to the point where we felt like we couldn't move forward anymore. I would probably try to hire earlier, but as we were bootstrapped we also needed to make sure that we have enough budget to hire senior people.
Well noted, thanks, Marie.
I went through everything on your blog and Twitter, also watched Marie's keynote. Extremely informative stuff. You guys are amazing. Huge thanks for sharing!
Congratulations, and great job with the growth and documenting the journey!!!
This is an amazing piece and the resources you shared are great.
I’ll keep them in mind while I work on my own product.
Thanks for sharing and good luck Tally
Thanks a lot!
I read through the entire article.
Really love that you mentioned you didn't spend any marketing dollar.
That's the true #buildinpublic spirit!
Great articles thanks for sharing! Very educational if you’re starting out!
Happy to hear they are helpful!!
You guys are fricking awesome, what a good read
Thanks a lot!