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Bootstrapping to €600k MRR and getting killed by Shopify. The story of Checkout X.

by Ruslan Leteyski

Bootstrapping to €600k MRR and getting killed by Shopify. The story of Checkout X.

I’ve been building websites since I was 10 years old and I’ve started multiple companies along the way. I write about Startups, Shopify, and the entrepreneurship journey.

leteyski.com

Historically, Shopify has always had a checkout problem. 5 years ago I created a product called Checkout X that gave merchants a one-page checkout with upselling capabilities. We grew to €600K MRR before Shopify killed it - just because merchants were choosing us over them.

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submitted this link on March 14, 2023
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