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Bootstrapping versus venture capital: figuring out what works for you

https://www.forbes.com/sites/forbesbusinesscouncil/2022/06/23/bootstrapping-versus-venture-capital-figuring-out-what-works-for-you/?sh=62831adc1178
submitted this linkon July 5, 2022
  1. 1

    I like that this highlights the trade-offs instead of presenting VC as the default destination. Some of the most resilient companies are built through disciplined bootstrapping, while others simply couldn't exist without external capital. Understanding the economics of your market before choosing a funding path is probably the most important step.

  2. 1

    I always loved entrepreneurship and listening to all those startup stories. However, I found my identity in bootstrapping. It's a more pure way of building products, where you really care about your users and where you really have to learn all aspects of the craft. Since then I have been interviewing indie makers about their lives and entrepreneurial journeys, and I getting more inspired.

  3. 1

    I am not a big fan of vulture capitalists and decided to go it alone while building https://fabform.io . Did i make the right decision who knows.

  4. 1

    It's funny, both bootstrapping and being VC-backed can be badges of honor (or even identities) for some. But they can also be last resorts. It just depends which side of the fence you land on.

    So for me, bootstrapping is an identity. I think it's almost always the best way to go, and I wear it like a badge of honor. But lots of folks bootstrap because they have no other option.

    For many, having a VC-funded startup is an identity. It means they're the real deal. But many of us would only do that as a last resort.

    It's easy to get dogmatic about it, so I appreciate that the author showed that both approaches have their time and place.

  5. 1

    I think it all depends on how easy it is to build the product.

    Does it take $$$$ and tens of engineers to build it (like many hardware products)? Then you probably need some funding.

    Is it a social media scheduling SaaS for which there are tens of good Github libraries you can take and customize? Then maybe consider bootstrapping.

    Nobody mentions this, but the business model is a key factor IMO.

  6. 1

    How broadly do you define "client acquisition costs"? Surely if it's anything that leads to sales, isn't it technically all of your marketing costs (and arguably more if you include everything and anything that contributes towards improving the product, etc...)? how could hers have been almost zero?

    1. 1

      My thoughts exactly. She says "But my client acquisition costs were zero, except the time I spent attending the conferences." ... So not only all the marketing spend, but also the cost of these conferences.

      That said I agree with her generally that the size of your product’s market and whether you have identified a successful traction channel are good markers on whether you should (or could) raise VC or bootstrap.

      If you have a niche or super niche product, there's almost no reason at all to raise funds. You'll just make it harder on yourself and have more of a distraction. Focus on getting as many paying customers as you can rather than complicating it.

      People often forget how time-intensive it is to raise VC funds. It's like taking on a new job.

  7. 1

    "The extent of competition in the market must also be considered because that determines the market spend required. "

    What does this mean?! If there's a lot of competition you need more investment to differentiate yourself?! Or if there's less competition, you need greater investment because the need to grow quickly and become a barrier to entry is more pressing?!

    1. 1

      I would have assumed the first option. But I think her point about cash flow is probably the most important, especially if you have a team to support too - how long before cash runs out and you have no option but to call it quits? This happens when you consider the decision to work on your project full-time or part-time (whether you're at a job or decide to work freelance too). The anxiety of knowing I could run out of money is so distracting for me - I need to have peace of mind that I have funds coming in or I can't focus.