Boring, unsexy, incredibly effective: How to improve your SaaS landing page conversion rate
SaaS landing pages have the potential to convert better, but often suffer from conversion rates as low as 0.5 - 1%. This article reviews the reasons why it’s difficult to create great SaaS landing pages, and then presents frameworks that you can use to improve conversion.
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Regarding targeting: Several days ago I saw this article on how some of the most popular startups were hyper specific on whom they were targeting.
Discord started with PC gamers playing Final Fantasy XIV.
TikTok started with young, low-tier influencers on Facebook and Instagram.
Whatsapp started with Russian immigrants in San Jose (yes, really).
I'll never think about writing headlines the same way again. Very practical article
That was an amazing read thanks a lot for sharing !
It's crazy how a little copy change can make such a huge difference. At my first company, I remember them discussing part of why we had seen an uptick in sales and it was literally changing 10 words.
And totally agree with their three elements of a landing page that converts:
Thanks for that article! It's a topic of interest since I have just recently launched JustMint. I'd love some feedback if you have any!
Great piece of information.
Added to my reading list!
Loved the title :p
There is a great idea for a product right there, a service to rate companies landing pages
and ad copy! I would use it at fabform.io for sure.
The article is worth it! Bet.
Great timing for this article since we are building a new design for our website. Will probably be using webflow to build it out. Some of the advice here is extremely valuable. Thank you fro sharing!
I have iterated on the WBE Space a lot but the best I could do was 3%. I have talked with other creators that have 10% to 30%. In the end I think that is not only up to the landing page, the demand is more important
Can the author provide reference values of conversion rates of landing pages in different industries? We know that some industries are very low, while others will be very high.
Great article. The bit about the tightrope walk between explaining the benefits (which is generally thought to be the best way) and explaining the features is interesting. It really depends on where the user is in the funnel. If someone is wandering onto your landing page without much context, show them the benefits. But by the time someone is making a decision and actively searching for you (and your competitors), they need to know the nitty gritty of each feature.
I generally find benefits-focused copy pretty annoying. If I'm on the website of your personal finance tracking SAAS, it means I understand why it's good to track my finances. Please just get to the damn point and tell me why your product is better than others.
If most of your visitors need to be sold on the benefits of using this category of product, I personally think it's a sign that your marketing efforts aren't targeted enough. Of course, if your product is novel and you're trying to find a market for it, that's another story. Just my 2 cents.
Well said, totally agree.