Brand Manager Course
Hi IH's
Please help me validate this idea by letting me know if this is a course people would be interested in paying for.
I am a Brand Manager and considering launching an online course that aims to help anyone become a Brand Manager without a University degree.
The course will cover a wide range of topics around Brand Management Principles that can be applied to any type of industry or business.
The Course Outline Is As Follows:
- An intro into Marketing and Brand Management
- How to unearth Consumer Insights?
- Managing the Strategic Brand Positioning development process
- How to build a clearly differentiated communication strategy?
- Building a long-term Brand strategy - vision, mission, financial goals, market share etc
- Translating the strategy into an annual operating Brand Plan
- Aligning the business around the plan to get buy-in & support
- How to build an Innovation pipeline and execute?
- Managing the P&L and take corrective actions based on a set number of strategies
- Formulating brand Advertising budget requirements based on activity for the year and tracking spend
- Sourcing and management of External Marketing agencies
- Developing campaigns together with briefing templates that can be used
- Measuring progress
- Bonus: Brand Challenge which I will personally review and give feedback on
Thanking you in advance!
i'm sure folks will pay for this.
but, you already know that.
is there a different question that can help you more specifically?
To be honest, I actually do not know if people will pay for it but thanks for validating. Could you help me by answering the following:
Thanks for the response @8bit
cassim,
honestly, i think it's worth taking a few moments to review @robfitz's very famous book, The Mom Test.
Asking questions like.... #1 is generally not a very useful question (for you)!
supporting stuffs:
and...
is that helpful?
Thank for these gems - certainly useful! Let me get this book.
it really is fantastic. there's a place you can get the pdf for cheap... john@yen.io and i'll send you the link. @robfitz can provide this too!
Thanks - much appreciated!
I would start by asking yourself the following questions @Cassim:
Who would find this most valuable?
What's the average price range for courses existing out that teach something similiar?
Once you figure out the answer to question 1 that's your target market or your ideal customer who will want this course. Then I would recommend following them and putting your course where they shop for courses (Ex: Udemy, Coursera, udacity etc.). Question 2 is more to help you with pricing that will give you an idea of what the target market is willing to pay for the course that way you don't have to guestimate.
Hope this helps let me know if you have any more questions.
Good ideas to narrow in on my audience and pricing.
I've had a look at the platforms you mention and pricing and quality varies substantially. A good course would cost you anywhere from $300 - $2000.