Branding for Small Business, some key learnings

Opening a Yoga Studio, I was in charge of branding and naming. These are some KEY learnings from a stressful project...

❓ Prepare thoughtful questions before starting to work. Stop and think about what you want.

💻 Work less, don’t do 5 different concepts. Fewer options make it easier for you to decide, and then you can iterate.

🖼 Look for brand examples, not images. It's easy to find a cool hashtag#logo, but finding a whole brand concept, that's difficult.

🗣 Start with the communication and #tone. It's usually something that people have more clear; prepare some adjectives and keywords and see how you feel about them.

Check the whole case here https://garciasole.com/?p=264