Frontify is a genuinely strong product — built for enterprise brand teams managing dozens of stakeholders across regions. I'm building BrandStack for the opposite end of that spectrum: freelancers and small studios who just need their brand assets organized without sales calls or SSO setup.
Wrote up the honest comparison — where Frontify's complexity is genuinely earned, and where that same complexity becomes overhead for a solo designer. Curious if other indie builders here have run into the same "enterprise tool vs. what I actually need" gap in their own space.