Brandvertisor - Investor Update - August 2020:

Brandvertisor - Investor Update #8 - August 2020

Hi IndeHackers,

We've started YC Sprint with Podvertisor: August 24 - September 20 Goals:

1. Launched Podvertisor.com - Podcasts Marketplace MVP with 20k profiles sorted into categories and connected with marketplace features >

2. onboard 30-50 podcasts to enlist their offerings >

3. start working with a few podcast ad agencies and brands and close $500-1000 in marketplace sales/relations services.

4. Platform MoM KPIs: https://bit.ly/Brandvertisor-KPI-MoM
   Brandvertisor Google Keywords Rankings MoM -17%: 764 in June > 651 in July (Rankings are 1 month delayed)

August Visitors - 204 (Google Analytics) > 2 Ad Wizard leads
2. Advertisers:
2 Brandvertisor Ad Wizard Leads > 0 paying
1 D2C ecommerce brand & 1 podcast advertising agency interest
Linkedin leads: 350 outreached for PR services > 8 interested > 1 paying contract
3. Publishers:
Onboarded 2 podcasters for direct advertising portfolio
5 Websites (4 from Reddit) monetization leads > 2 in queue > 1 publisher converted
4. Partners:
3 great Adtech partnerships for websites monetization
2 M/Ad agencies partnerships
2 B2B leadgen & retention partnerships
5. Startup Traction:
28 Biz Dev, Startup accelerators & conference calls
YC Sprint: Launched Podvertisor.com (20k profiles into 100 categories) > API connection to marketplace.podvertisor.com offerings > onboarded 5 podcasts > 1 podcast agency interest > 1 D2C e-commerce brand interest
Pioneer.app & StartupSchool.org accelerators weekly updates:
https://invest.brandvertisor.com/weekly-updates.html

https://invest.brandvertisor.com

Investor Update #8 - August 2020:

Revenues & Fundraising:
In August we've focused on optimizing B2B leads nurturing processes to build sustainable internal revenue streams:
and Linkedin outreaching for PR services to recently funded startups and INC5000 2020 companies:
Revenues:
Websites publishers leads for monetization with leading Adtech header Bidding partners (10-15% recurring commission) - Reddit, Quora, Google alerts etc
PR coverage services - 1 paying contract through Linkedin campaign
Fundraising:
Working on investment documentation by building the benefits for each of the main segments: Brands, Ad Agencies, Publishers.
Pioneer.app & StartupSchool.org accelerators weekly updates:
https://invest.brandvertisor.com/weekly-updates.html
During the YC Sprint we're trying to sell partial podcast relations services (building lists > outreaching > collecting offerings > supporting the actual sales) for initial traction

Product Development:
beta.brandvertisor.com/Category-Profile.png - Advertising Category Profile prototype - UX, SEO & content organization
Updated Brandvertisor database with Alexa 100k websites from September 2020
https://podvertisor.com - Podcasts Ads & Sponsorships Marketplace MVP with 20k most popular Apple podcasts separated into 100 categories with Podcast Ad/Sponsorship Wizard
https://beta.podvertisor.com/profile.html - Detailed profile prototype
https://marketplace.podvertisor.com - Marketplace features: multi-vendor, list offers, sell, buy, feedback per transaction, escrow, direct messaging system etc

Marketing & Growth:
28 Biz Dev, Startup accelerators & conference calls
Optimized Reddit/Quora/TalkWalker Google alerts B2B leads nurturing processes: https://www.reddit.com/user/Brandvertisor-Nedkov
35 Chats & 25 posts > 4 websites publishers leads > 2 in queue > 1 publisher converted for monetization
Linkedin B2B leads nurturing for PR services campaign:
350 outreachings > 8 interested > 2 calls > 1 paying contract
Slowly starting the process of building Editors accounts in authority blogs and later on media: https://docs.google.com/spreadsheets/d/1k1fT5MeN0GKittBbnVTDI_4GyUPNQ_lUl78vGeQxNJE/edit?usp=sharing

Traction:
2 Ad Wizard leads from Google traffic
Google top 100 Keywords Rankings MoM -17%: 651 in July
Onboarded 5 podcasters & 5 website publishers leads for monetization > 1 success
7 B2B partnerships with M/Ad agencies, leadgen and Adtech companies
1 D2C Brand hot lead for podcast advertising

June Roadmap:
Fundraising:
In September our focus is YC Sprint, YC Sprint & YC Sprint. So we will focus our main efforts on onboarding high traffic podcasters and ad agencies and brands that already do podcast ads or influencers marketing, so we can upsell or enhance their current portfolio. We try to close small podcast relations/outreaching/sales deals so we can gain some product-market fit and initial podcast advertising traction to qualify for the next YC stage.

Development:

• To connect through API the marketplace.podvertisor.com offers to the right podvertisor.com/podcast/profile
• To enhance Podcasts profiles data, so we don't have to do manual r&d and outreach for each Podcaster - data is too spread
• To launch the new Brandvertisor design for all the 100k websites profiles
• To build the category profile prototype into a functional version, so we can rank for 400+ categories keyphrases in Google. Ex: "advertise on fitness websites" , "best ebooks advertising websites" , "best websites to advertise for architecture" etc.
  Those 2 will remain for October :):
• To implement partners & clients CRM - SalesForce, SalesFlare?
• To build Publisher onboarding landing page per Pub type
  (Podcaster, Website, App, Influencer)
  Marketing & Growth:
• To publish SaaS & Startups Marketing & Advertising Report into Amazon Kindle as ebook
• To start guest blogging & content contribution tests in authority blogs & Marketing/Tech/Startup magazines
• To optimize Google Adwords for our publishers profiles advertisements: "Advertise on X.com" - most relevant vs CPC campaigns for biggest publishers, which may help us to build better SEO content for 100k profiles in the long term.

Best,
Nedko
https://www.linkedin.com/in/nedkonedkov/

Investor Updates Links:
https://invest.brandvertisor.com
August 2020 - https://mailchi.mp/a469c7dde36c/brandvertisor-update-participation-in-fi-funding-lab-seed-program-9374028