I am trying to celebrate my wins here because getting subscribers in a niche newsletter is HARD. I write about how the world is essentially influenced by chemistry and that how some/most of our hardest and most important problems will also be influenced by chemistry.
I may have a problem of not making my content more accessible to the majority of people, but I also want it to be enjoyable to the professional with deep experience. My audience I think tends to be highly fragmented. I think one post that did quite well for me was about carbon capture since it is in the news with Elon Musk and VCs are pouring money into it.
My goal is ultimately 1000 free subscribes by October 2021 which is potentially possible if I keep my current growth rate. At 1000 free subscribers I might have a better idea of how to monetize and/or see if I can get some sponsors (I've read the posts here about sponsors and they are great).
I am essentially doing 3 jobs with my newsletter for the subscribers.
I read and digest news for them and offer some analysis. This type of job is performed primarily in my Friday Morning emails and I've split up the themes of each Friday to cover different topics (green chemistry and plastics recycling, specialty chemicals, and M&A/funding/finance). This is in an effort to make each Friday email more valuable and editorial to those who only care about a specific topic. An attempt at making the newsletter more long tail.
I educate by attempting to explain one topic in depth and publish this on Tuesdays. The carbon capture piece is an attempt to educate you that even if we can pull CO2 out of the air its going to be a challenge to figure out what to do with it once we have it.
I tell stories, often my own stories about my life and my own struggles. These are the most difficult I think to write, but they tend to resonate more. This writing has typically centered around my experience in being a career chemist to date. I try and write one of these a month.
Anyways, on to my next milestone of 400 (trying to celebrate every 2x). Till then keep newslettering everyone.