Browser Extensions are Free Right?

Over the past few years, several companies have built their initial user base from Chrome extensions. Loom, Honey, Grammarly, Pocket, and 1Password, to name a few. Without browser extensions, these companies most likely wouldn't exist.

The key takeaway is they used extensions to enhance their company by adding additional features to the user's browser. Then they add paid plans and often expand to native apps. Browser web stores are a great place to find your first users. The barrier to getting a user to install a Chrome extension is a lot lower than installing a desktop app. The trouble is users usually think of extensions as free tools. So to charge, you have to change their mindset.

You have to give them a ton of value for free, and their initial experience has to be exceptional, or they will uninstall immediately. Once users appreciate how the extension saves them time or money, they are not as opposed to paying. I've experienced that with my Weather Extension. Once a user saves time checking the weather, they are often willing to upgrade just to support the extension.

I'm using this strategy with my free URL Shortener Extension. Upgrading to a paid plan is not required to use the extension. But to unlock additional features such as custom domains, expiring links, and additional statistics, users are required to create an account and subscribe. URL Shortener Extension just passed 400k users and has been a great funnel to get paid T.LY users.

Feel free to reach out if anyone has questions about browser extensions.
https://twitter.com/Tim_Leland