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Build Community, Not Customers.

How I use Community to Growth Hack (Community = Endless customers).

Community is the new currency.

To me, having a community now seems like something that could break or make your product. What are you doing about it?

Here’s my take 👇🏻

  1. How am I going to build community
  2. Why building a community is important for growth and more

1. What I am doing

For my project Spread (a content repurposing tool). I am going to build community by allowing users to promote all of their content that is created within Spread, on a ‘community portfolio’ page on the Spread site.
(Similar to airtable with airtable universe).

Users will be able to share what they have created on Spread to this shared portfolio. They will be able to give a summary of the collections of their work e.g results achieved from this content, view count, conversion rate, etc…

Other users will be able to comment and upvote it. But most importantly they will be able to learn how to repurpose their own content marketing pieces.

They can post on this shared portfolio themselves to show off what they have created, and/or they can look at what others have posted to see where they can improve their own content marketing strategy and creation.

That’s what I’m going to do, but why?


2. Why bother?

Community builds customers.
Customers build community.
Community builds community.

Creating an amazing community gives your actual product value. A value that others will speak highly of, and as a result, this will act as a marketing channel to pull more users in.

The best marketing channel is your customer base. The bigger your community gets the more it is spoken about within specific circles.

The more it is spoken about, the more you users you will convert into your community. Therefore you will have more users that are engaging within the community, and the cycle continues, over and over again. Exponential never-ending growth.

These community members obviously turn into customers, create move value within your product, and act as a low-cost marketing channel.


Power/SEO

This is especially true in the example that I gave for Spread but is present even here on Medium, and very much so on sites like Indiehackers. The more content a website holds, the greater power, authority, and SEO benefits they will also hold.

The users of Medium create the content FOR Medium. Not just the other way round. Medium just (perfectly) facilitates and amplifies this content.
Win-win situation.


Value

The greater the community the more value the product has. It may even be considered a USP.

Many Forex programs/courses have ‘chat rooms’ or ‘forums’. These are all marketed as selling points.

These community spaces within a business website act as support, idea generators, and general ‘friends’ users can chat with about your product + product related stuff.

Will you be creating within your startup? If so drop how you plan/do it and also drop your link :)

Thank you for reading.

Sign up now for early access to Spread's Content Marketing Exclusive Community here: https://www.spreadtech.online/

  1. 2

    As a newbie in the whole start-up industry this is eye opening, thank you!

    1. 1

      Thank you for your kind comment, what are you working on? :)

      1. 2

        I am building a workflow automation tool. :)

        1. 1

          Workflow automation sounds ideal to me, explain further? :)

  2. 2

    very nice to sharing!, i'm want implement to, thanks very much

    1. 1

      No worries, what are you working on currently?

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