I just crossed 182 users for Indie10k.
Good news: people do come.
Bad news: many leave after one rep.
It’s that classic indie problem — they sign up, poke around, do something once, and disappear.
No hate. I’ve done it to other products too.
But I’ve been staring at this pattern, and it’s not discouraging — it’s fascinating.
Because this isn’t “nobody cares.”
It’s “people tried once.”
That means the onboarding works.
The concept is clear enough to get a “yes.”
Now the game is: turn that one yes into a habit.
I have a few ideas to fix the high user churn.
My rational brain says: test one small loop at a time.
My founder brain says: make it feel alive.
My gut says: don’t overbuild. Keep it simple. Let one spark catch.
So my decision is, do a few user interviews and let user tell me what happens.
Somewhere between tired and curious.
This is the 20th time I’ve seen a metric drop… but this time I don’t feel panic.
It’s just feedback.
Indie10k isn’t another dashboard.
It’s a mirror for indie devs who are trying to stay consistent — including me.
If I can get one person to return for their 2nd rep because of something I built,
that’s the moment the app becomes much "realer".
So yeah — 182 users, high churn.
But I’m still here.
Still doing my daily rep.
Love this mindset — turning churn into curiosity is what keeps real builders going. Every drop in metrics is just a new data point to learn from. Keep showing up, Ju — that consistency is the product.
Thank you for your support, Vivien! The mindset change is the key - no fear of failure anymore, just infinite high quality input to pave the way to the north star goal.
182 users and a ton of insight ....that’s important progress
It is true. Lots of indie devs have retention issue. Glad that it is fixable. ;)