🧱 Build Log: Changed the Indie10k Slogan to “Keep Going!”

Keep Going!

It’s more than a slogan — it’s a mindset.

For every indie dev who’s shipped something, only to stall at

• 23 users and no feedback,

• 5 DMs and no replies,

• 1 failed launch and zero MRR…

this is the moment where most stop.
But the real difference between 0 → 1, 1 → 10, and 10 → 100 users isn’t luck or timing.
It’s persistence.
Momentum.
The ability to keep going — even when you’re not sure if it’s working.

That’s why “Keep Going!” now sits at the heart of Indie10k.
It’s short enough to fit on a sticker.
Simple enough to remember when you’re tired.
And strong enough to pull you through the next rep.

What it means for Indie10k

Our mission has always been to help indie devs reach $10k MRR — not through grand plans, but daily reps.
Now, everything we design will orbit this phrase:

• Streaks = proof you kept going

• Reps = action you took

• Evidence = progress you can see

• Stories = inspiration to keep others going

My takeaway

I wanted a slogan that feels like a push from a friend, not a slogan from a brand.
A simple reminder when your metrics dip, when no one signs up, or when motivation runs dry:
You don’t need to go fast.
You just need to keep going.

💪 Keep Going.
That’s Indie10k.