Build your fanbase using the K-pop method
"If there is a science to building fandoms, the K-pop industry deserves a Nobel."
It's definitely worth reading for all indie hackers who want to build a community.
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"If there is a science to building fandoms, the K-pop industry deserves a Nobel."
It's definitely worth reading for all indie hackers who want to build a community.
So the concrete advice I got from this is (that I think an indie can apply easily):
Talk like a person, not like a corporation
Be accessible, reachable
Allow your fans to interact with each other (have a forum, a chatroom, etc)
Build in public, share milestones
100%! Thanks for your summary.
Interesting read. One thing that's always fascinated me is how evangelical users can become even about 'boring' B2B SaaS.
One of things ent. salespeople are taught is that even though the prospect might have 10,000 employees, all the decision makers are people. Understand that 1) they have real human emotions, & 2) they all have personal motivators & objectives. Helping someone frame a new initiative in a way that lands them a promotion is just as (if not more) important than showing how your product/service helps the 'company'.
Working in growth, you read all kinds of strategies and 'proven methods' to do things - it's always worth taking a step back and looking at the problem from the perspective of people talking to people then optimizing for that relationship rather than startup<->user.
true. Rather than providing rules or scripts, you should ask them to treat the customer as they themselves would like to be treated which is surely the highest standard!
It's amazing how much you researched about Kpop and came up with these cool insights as a way to build an audience.
I totally agree with you on using multiple social media platforms cause honestly you never know what might actually work out in your favour, that's why we use Instagram, LinkedIn and twitter for our feedback tool ruttl
Also, the point about communicating as a person and not a corporate entity is very well thought out, after all it's the face of the brand that people end up trusting.
How did you come up with this idea to compare kpop fanbase to a product/project community? would love to know more about your findings.
hey, thanks for your contribution. I came up with this article by researching about building an audience and community.
Also, I am a fan of abstract thinking in all parts of our life. Absorbing information and making connections to the wider world is a cool thinking challenge. You may up end with things, that are similar to each other even if they didn't seem similar at the beginning, or did you thought that the brand & trust-building process of your software company is the same with an Asian k-pop music band?
Does seem like a fun challenge to try and test the limits of your thinking by relating one seemingly different thing to another, will try to adopt this method in my daily life as well.
Honestly I had not considered the brand and trust building process of ruttl to be the same as Kpop but after reading this article I've realised that there are lot of angles through which you can come up with different methods to promote your product or brand, so thank you for that!
you're welcome. Maybe you can now apply some of these mentioned methods in ruttl. I wish you good luck with your startup ^^
Kind regards
Thank you, I will try :)