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Building a brand & marketing co-pilot for bootstrappers. Need your feedback on the MVP.

Hey IH community,

Dominik here. As a product designer, I've seen so many founders (myself included) get stuck on branding. You have a great product, but creating a decent logo, a simple brand guide, and some basic marketing assets feels like a huge, expensive distraction from building.

So, for my latest side project, I'm trying to fix that. It's called FirMate.

The idea is a simple app that acts as your brand sidekick. You give it a business name and some details, and it helps generate your core brand from scratch – think logo options, color palettes, a one-page brand strategy, business card designs, social media templates, etc. It's aimed squarely at bootstrappers and solopreneurs who dont have the time or cash to hire a designer right at the start.

We're about two months away from a launchable MVP, and I want to make sure we're not just building something cool, but something genuinely useful.

So, I wanted to ask you guys directly:

As fellow indie hackers, does this sound like something you'd actually use for a new project?

What's the absolute must-have feature for you in a tool like this? What's the one branding task you hate the most and wish you could automate?

Appreciate any and all feedback—the more brutally honest, the better.

Cheers!

on October 15, 2025
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