Building a micro-SaaS (from scratch) - Day 1: Getting feedback from leaving users

Hey hackers, it's Arsen here 👋
I so love building products that I co-started a startup studio 🤷🏻‍♂️ We aim (and hope) to ship at least 3 products per year. It doesn’t have to generate revenue or have hundreds of users. We enjoy the process, no matter we fail or succeed. Building products is in our blood 🥊

I would like to share our journey from the beginning to the launch day, sharing our methods and experience. Let’s go…

Day 1: Idea and problem definition
It’s been a long time since we first encountered the problem; People churn, and (most of the time) we don’t know why. After hundreds of guesses on why customers left us, we came up with a brilliant idea; ask them. We emailed them after they unsubscribed, but no luck. Nobody wants to spend even a minute on something they don’t need anymore.

Some companies force you to call them to cancel your account, but it’s not who we are. We care about our customer experience, even at the very last stage. So, we tried embedding a TypeForm with some pre-defined reasons right before the cancellation process on AnnounceKit. It was so easy for users to give feedback with one click and nobody got frustrated. It worked, we got our answers 🎉

This is where we thought “having an app for this will be awesome” and we decided to build a micro-SaaS to collect churn reasons. Think about it; a simple, beautiful pop-up with pre-defined answers 😍

After a quick Google session, we found there are already a few out there, or it’s someone’s side feature. It’s a good sign! If there are products for this problem, it means there is a market. 🤑