Building a team

I left my old employer back at the start of May, thinking to hire and grow very slowly - business terrifies me! The plan was very simple: use a services business to spend more time working with friends (fun) and use the revenue to self-fund a SaaS business.

Over the last few months, I've managed to get a couple of customers (one with a 24-month duration), allowing me to hire 3 people for customer projects and two more for internal projects.

A business problem that I encountered while setting up my business has become the focus for our SaaS prototype; we've been able to get some validation for our target market and to do some technical validation of our core concept. Our concept looks even more feasible in technical and business terms, so I'm scaling up, looking to hire a front-end engineer in the next month or two and a marketing specialist soon thereafter.

So, I'm very interested in your advice on:

• Interviewing potential customers to inform product design
• Getting potential customers onto a product language page
• When it is too early to start creating content our problem area (SEO!)
• Recruitment tips
• Remote team management