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Building a tool to kill the days-long influencer video review cycle

Hey IH, building CherryBowl! Sharing early and looking for feedback.

The video part of influencer campaigns is never the slow part. It's 60 seconds, you watch it, done. What eats the week is everything after: writing notes, getting people to agree on feedback, emailing it back and forth, waiting on a reshoot, repeating if the revision still misses the brief.

CherryBowl checks creator submissions against your campaign brief and brand rules automatically. Approves what passes, writes feedback on what doesn't. No relay, no waiting on whoever's turn it is to review.

Still early, only the waitlist is live right now: https://cherrybowl.xyz/?utm_source=indie_hackers. If you want to see it actually review a video first, email me at [email protected] and I'll send access.

Would love to know if this is a real pain point for you, or if your review process already looks different.

on July 25, 2026
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    The workflow pain is clear: reducing the back-and-forth after creators submit content.

    What would convince you that brands are willing to trust automated review decisions, rather than seeing the AI feedback layer as just another step before human approval?

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