Building a venture studio from $0 to mid-five figures per
month
Arian Adeli began in fintech, but soon realized that he needed to focus on distribution, so he pivoted to media. After building a portfolio of media brands, Evernomic expanded into a venture studio. And now, he uses his media brands as acquisition channels for his SaaS products and services.
Across his portfolio, he's bringing in mid-five figures per month. Here's Arian on how he's doing it. 👇
A three-pronged portfolio
I run Evernomic, a venture studio that builds and acquires companies in the media sector.
I started coding really young and also got into writing, so I have a background in media. Over the years, I've launched projects across different industries like foodtech, fintech — you name it.
Given my personal passion for media, and also seeing how distribution is becoming more of a bottleneck than technology, I started Evernomic around three years ago as a collection of newsletters and media brands like Internet Is Beautiful. We've since scaled it to a portfolio of 14 startups all across the media sector, from publishing to community platforms to advertising technology to creator tools.
As far as revenue, Evernomic has a few different arms that contribute in different ways:
Advertising: We started with a network of media brands and newsletters, and we still run those today. Through them, and through partner channels, we run advertising and brand campaigns. We're running six figures in annual ad campaigns and growing.
Services: We provide services to other companies across acquisitions, product, content, and growth. The revenue from our services is less predictable, but it's where the majority of our cash flow comes from today.
Products: As for our own products, some of our ventures are already at five-figure MRRs, but most are still in the four-figure range as they grow. The traction is there, and we're starting to see the model compound. The revenue distribution is around 60-40 in favor of non-recurring revenue.
The total revenue is mid-five figures per month.
Building a supporting infrastructure for diverse products
I've been building things since I was very young, jumping between ideas, creating projects, and always trying to make something useful.
I enjoyed doing multiple things at once, but I also saw how inefficient the process could be. Startups have to reinvent the wheel every time, building GTM strategies, setting up analytics and tracking, figuring out revenue models, creating content pipelines, and so on. It's a lot of overhead before you even get to the real problem you're trying to solve.
That's where the idea for Evernomic came from. I wanted to create a structure that supports new ideas — and an ecosystem that accelerates them instead of slowing them down.
So, we've been quietly working on the supporting infrastructure. For the first three years, we focused on building our own projects from scratch. That was intentional because it gave us space to figure out what kind of infrastructure we really needed.
We started by solving our own problems first, building the tools and systems we needed. As our network grew, we expanded that infrastructure to meet the needs of the people we worked with, freelancers, operators, founders, and partners.
Now, it's a flexible support layer that can adapt to whatever a new venture needs, whether it's distribution, execution, or operational help. It's still evolving, but it's become a core part of how we work.
Three big moves in three months
We get better at company building by doing it repeatedly, whether that's starting fresh or taking something that already works and making it bigger.
In the past three months, we've:
A media and tech stack
Most of our products are built with Next.js, deployed on Vercel, and use tools common in that ecosystem like Supabase, Resend, Tailwind CSS, and so on.
For the backend, we sometimes use Python, especially for API work, data processing, and anything more logic-heavy. That setup has worked well across most of our SaaS products.
That's on the tech side, but one of the tools that is crucial to our media side is beehiiv. Game changer for newsletters.
Organic growth
Up until recently, we didn't run paid ads. Being bootstrapped, it was important to keep costs down.
Instead, everything was grown organically through newsletters, side projects, SEO, partnerships, and by just putting our work out there consistently.
We started our portfolio with a few newsletters. We not only used those to promote our products but also leveraged them to partner with other newsletters. We'd request cross-promos with newsletters of a similar size and ask them to promote one of our products instead of our newsletter. So, we'd leverage every newsletter we owned to get placements on several others.
As for SEO, it's primarily directory listings and launchpads. I also wrote some articles on Indie Hackers that helped.
These days, we're running ads on Meta and Google too. We put about $20-50 per day to experiment and expand from there. We've found Meta ads to be a lot more effective for newsletters and such, but Google ads are much better for conversions, since the Search Ads are high intent.
And occasionally sponsor directories, newsletters, or events, but only when they're highly targeted.
Go deeper into what's working
One of the biggest challenges has been consistency, both at a company level and for me, personally. I've always enjoyed working on multiple things at once, and Evernomic's model naturally supports that, but it also makes it easy to fall into shiny-object syndrome. The reality is, great companies are built through focus. By continuously improving, refining, and pushing in the same direction over time.
At some point, I realized it's more effective to build a skyscraper than to keep adding rooms to a bungalow. That shift in mindset, sticking with what's working and going deeper, was a big turning point for us.
If I had to start over, I wouldn't change much. The distractions and pivots were part of the learning curve. But I would've tried to focus down sooner and resist the urge to chase every interesting idea that came up.
Surround yourself
The most helpful thing by far has been surrounding myself with good people, people who can execute, who you can learn from, and who share the vision.
A lot of founders feel like they have to do everything alone, but that's rarely sustainable. We run lean, but everyone's genuinely great at what they do, and our visions are completely aligned.
Be multi-dimensional
Don't be narrow-sighted; have a broader vision for where you're going. A lot of indie hackers focus only on building and completely ignore marketing, distribution, or even talking to people outside their bubble.
Try to be multi-dimensional. Play to your strengths, but also recognize what you're missing, whether that's a co-founder, support network, or just better habits around sharing and selling.
Building alone isn't enough unless you have the right structure around you.
What's next?
We have a lot of goals ahead. Each of our portfolio companies has its own roadmap, but there are a few things I'm especially excited about.
First, we're going more public with Evernomic as a brand. Until recently, we had been building quietly, but we're now making the connection between the brand and the portfolio we've developed over the past few years. We also have two startups currently in stealth that we're getting ready to launch soon.
We're also about to launch the Evernomic Review, our own publication focused on analytical, founder-first content. It will feature insights, experiences, and deep dives from people actually building companies, meant to help others do the same. It's something I've been meaning to launch for a while, and I'm really looking forward to finally putting it out there.
You can follow me on LinkedIn or X. I share updates regularly, especially on LinkedIn. You can also check out our website to learn more about what we're building, though we're still in the process of adding more to it.
Leave a Comment
Love how Evernomic basically turned newsletters + media brands into an engine that feeds services, then SaaS, instead of treating content as a side project. It’s a proper portfolio system, not just a bunch of random bets.
Inspiring journey, thanks for sharing. I kept thinking that my funnel wasn’t working because I didn’t know enough. It turned out that the real problem was that I was asking users to make too many decisions at once. Once I simplified everything into a single, clear next step, things finally started to move forward.
What really stands out here is how you’ve turned distribution into the foundation instead of the afterthought. Most people try to build their way into attention. You built attention into the product creation engine itself, which is why the whole portfolio compounds instead of feeling like 14 separate bets.
The “skyscraper vs. bungalow” shift is also a bar most indie founders never reach, because it forces you to let go of the excitement of newness and double down on what’s actually working.
Heading over to linkedin to connect with you there as well. Appreciate it!
Inspiring journey! Growing a venture studio from $0 to mid-five figures per month shows strategic thinking, persistence, and the power of executing ideas effectively.
In order to grow a venture studio from $0 to mid-five figures per month, you need to have clear positioning, strategic client acquisition, streamlined operations, and consistent value delivery all of which are based on scalable systems, strong branding, and repeatable revenue growth.
This is a solid blueprint—what stands out to me is the coherence between your tech stack and your distribution strategy.
Tech Side:
Next.js + Vercel + Supabase + Resend is basically a modern "velocity stack"—fast prototyping, low infra overhead, great DX. Pairing that with Python for logic-heavy backend work is smart because it avoids forcing everything into one paradigm. A lot of teams over-index on one stack and end up constrained later; your hybrid setup avoids that trap.
Media + Growth Side:
The way you’ve used newsletters not just for distribution but as leverage for partnerships is something most founders miss. People chase virality, but cross-promo with similar-tier creators is one of the highest ROI channels in early-stage growth.
Also agree on:
* Meta → top of funnel
* Google → conversion intent
Most people misallocate spend here and blame the platform instead of funnel stage mismatch.
Strategic Shift ("build a skyscraper")
The pivot from many surface-level bets → doubling down on what compounds is where most indie founders either level up or plateau. Focus isn't just a mindset shift; it rewires how you prioritize ops, brand, hiring, and roadmap.
Team & Multi-Dimensionality
Too many solo founders think “I’ll just build.” You highlighted the real bottleneck:
> distribution → brand → partnerships → consistency
Very few indie hackers build systems around these instead of relying on bursts of motivation.
Looking Ahead
Curious to see how going more public with Evernomic affects deal flow and recruiting. Once a portfolio brand becomes a narrative, not just a backend engine, it tends to attract better inbound talent and partnerships.
Would love more breakdowns like this especially numbers around:
* LTV of newsletter-driven users vs ad-driven users
* How you validate new products without fragmenting focus
* What internal OS/process helps you avoid shiny-object syndrome
Arian’s story with Evernomic highlights the importance of focusing on distribution and building flexible support systems alongside products. Using media brands for acquisition and growing through advertising, services, and products is smart. Key lessons include staying consistent, building a strong team, and balancing organic growth with targeted ads. Excited to see what comes next!
Thanks for the feature!
Great progress, venture studios grow fast, and having clear legal foundations like contracts, terms, and compliance docs early on makes scaling much smoother as more projects and partners come in.
Amplift’s creator filtering removes a lot of low quality accounts which is helpful. ( Amplift .ai)
Really impressive approach! I love how you’ve built a media-focused venture studio that balances organic growth, strategic acquisitions, and a flexible infrastructure. The focus on solving your own operational pain points first and then scaling that to support new ventures is such a smart way to compound efficiency. I also like how you leverage newsletters, SEO, and partnerships for growth before spending on ads — it shows a strong understanding of audience-building and distribution. Excited to see the Evernomic Review launch and how you continue to connect the brand with your growing portfolio. The skyscraper vs. bungalow analogy really resonates!
Love the multi-dimensional approach you’ve taken. It’s refreshing to see someone prioritize distribution as the foundation rather than an afterthought.
In your experience, what’s been the biggest advantage of running media + SaaS under the same portfolio?
Evernomic built a venture studio from zero to strong revenue by combining media, services, and products through consistent project execution.
The TI-30XS Calculator is a reliable and versatile scientific calculator designed for students who need powerful math support in class, homework, and exams. Known for its intuitive layout and advanced features, it allows users to handle fractions, equations, exponents, roots, and statistical calculations with ease. Its MultiView™ display shows multiple lines at once, making it easier to compare results and understand problem steps. Whether you're studying algebra, geometry, science, or standardized test material, the TI-30XS provides accurate, easy-to-follow solutions for everyday academic use.
The point about distribution becoming a bigger bottleneck than technology really resonates. It feels like your media-first approach gives you a long-term unfair advantage. Do you see Evernomic becoming more of a pure media company over time, or always staying hybrid with products and services?
Why are there so many spam comments?
Overview of Minecraft:
offers multiple gameplay modes Survival, Creative, Adventure, and Hardcore — each designed for different styles of play. Whether you prefer erecting peaceful geographies or battling hostile mobs in unfaithful surroundings, the game’s dynamic mechanics allow for full customization and replayability.
With harmonious updates, seasonal events, and community- made content, Minecraft continues to feel fresh indeed after further than a decade on the request.
hello everyone.
print("Hello, world!");
I'm new here, and for some reason i cannot submit a post, so, i will write in comments somewhere, but basically i need just some attention and maybe a feedback and what i am doing last few years as developer.
First of all, thank you that you gave me a chance and still read.
My name is Dmitry, iam 33 year old programmer and artist from Greece, my main occupation is 2D Digital Art for Mobile and PC Games, and i am programmer with experience in Android, Desktop and Web developement.
It's my first time im coming to space to tell something about my projects, i write my first speech this moment :)
Okay.
1. iMeYou - Digital Book --> Android Smartbook application, that implements AI into book reading and internet surfing experience, features powerful file system, with Essentials data implementations. This is the whole new level of using your smartphone for education and smart lifestyle for everyday purpose. There are already developed and ready for version 2.0 implementations of Social Network called "CLUB" for book readers, it can guide you into social connections with people sharing your interest and reading experience. This application is ready to deploy into PlayMarket as soon as i finally decide its release strategy, so, this is the first question - how to host it and how to reach people?
2. Qwa ai <-- Desktop Tamagochi Digital Assistant. Qwa is a desktop widget (It's Wednessday, dudes!) < -- a small digital life on your desktop which have a bunch of features for everyday computer working experience, is something exceptional in terms of the usability. It has next options: Essentials <-- ALT+X <-- opens window with your digital notebook where are stored your eveyday usefull data, like phone numbers or links for favorite songs. Clipboard history <-- ALT+C <-- remembers everything what you were put in copy-paste buffer. You can store data smartly. Have a output engine that can compose a .html, .txt, .archive (for files), or just compose a folder. Available with smart search. Just imagine you never lose significant data. Everything is stored encrypted. Third is Virtual Keyoboard available on ALT+E -- evey button can copy something into clipboard, to open web link, to open programm or script, to open file or do a macros. Also there is a screenshot manager that can read QR codes, translate data from text. There is implemented chat with AI that can also return weblinks.. soo, and this is just a part of functionality. This is what i want to host as close as possible, within december this may be finished.
So, as i said, im new here. Tell me, what is next should i do? :) Because i have some more projects to share :)
Hello, maybe you looking for UI/UX designer?
That’s an incredible journey building a venture studio from scratch and hitting mid-five-figures month is inspiring. What key strategies and team structures helped you scale so quickly
This is such a clean example of how powerful a systems-first approach can be. A lot of people think "venture studio" means huge teams, investors, or heavy ops, but what you’ve shown here is that consistency + focused experiments can compound much faster than people expect.
The part that stood out to me is how you validated each idea by actually building and shipping, not by endlessly researching. Most founders underestimate how much momentum you get just by launching small, fast, and repeatedly.
Also appreciate the transparency around revenue. It’s refreshing to see someone share real numbers and the messy middle instead of only the polished end story.
Thanks for breaking this down super inspiring to those of us currently shipping our first products and exploring what can grow into a bigger ecosystem.
Really loved this! 😊
Arian’s journey feels so real and relatable — the way he blends media, tech, and consistent execution is inspiring. The focus on distribution and building a system that supports every new idea makes so much sense. Super motivating to see how he’s grown this into a mid–five-figure portfolio. Huge respect!
Loved this breakdown. Going from solo newsletters to a full venture studio is such an unexpected path. Curious what the first hire was that really changed things for you... ops, sales, or content?
Great insight! Growing a venture studio from $0 to mid-five figures per month highlights smart strategy, consistent execution, and the potential of building multiple startups under one roof.
Thanks for sharing. Given the size of the businesses you acquire is there a concern around longevity? i.e. VC backed players coming into the space and ruining some of the categories your products are in (given that they're still pre-scale)? Also curious about how you raised funding to make your first few acquisitions?
It's interesting to see how you're building out Evernomic and the varied approaches you're taking within the media sector. The focus on organic growth and community engagement seems like a solid strategy for sustainable development.
HOW I RECOVERED MY LOST CRYPTO FROM FAKE BROKER ONLINE.
I had lost over $752,000 by someone I met online on a fake investment project. After the loss, I had a long research on how to recover the lost funds. I came across a lot of Testimonies about THE HACKANGEL RECOVERY TEAMS. I contacted them providing the necessary information and it took the experts about 48 hours to locate and help recover my stolen money. If anyone is looking for a Recovery firm to Recover your lost Crypto. You can contact THE HACKANGEL RECOVERY TEAMS . I hope this helps as many out there who are victims and have lost to these fake online investment scammers. You can contact them by using Email OR Phone
WhatsApp +1(520)200-2320
Very insightful!
Great story, Arian. Pivoting from fintech to focus on media distribution shows smart insight distribution really is key. Building a flexible support system and growing organically through newsletters and partnerships clearly works well.
ya saya setuju dengan ini
apalagi saya juga mendapatkan berita dari teman saya di seru69 tentang industir ini
The development of a venture studio from zero to mid-five figures per month is no small undertaking. A clear vision, consistent efforts, and smart strategies are required to identify profitable ideas. Growth can be accelerated by focusing on scalable business models, effective marketing, and strong team collaboration. The key to success is patience, learning from failures, and continuously optimizing processes. The journey shows how determination and smart execution can lead to a thriving business.
Using media brands as acquisition channels for SaaS products is a smart move. Building distribution first gives you leverage when launching new products. I’m curious how you decide which ideas to incubate within the venture studio and how you allocate resources across them. For indie hackers, focusing on audience building early can pay huge dividends when it’s time to monetize. Keep sharing insights on balancing media and product development.
HOW I RETRIEVED MY BITCOIN WITH THE HELP OF/ THE HACK ANGELS RECOVERY EXPERT.
I just want to take this moment to appreciate the effort made by THE HACK ANGELS RECOVERY EXPERT and his team in recovering my scammed Bitcoin . Have you by any means invested your hard earned funds or Bitcoin with an Investment and later you find out you have been duped, and you would wish to track down and recover your funds. I am recommending them to everyone out there who have been defrauded too by these fake Bitcoin investment platforms. You can reach out to them with the information below: at
WhatsApp +1(520)200-2320)
They helped me when I thought I had nothing left to do.
HOW I RECOVERED MY LOST CRYPTO FROM FAKE BROKER ONLINE.
I had lost over $752,000 by someone I met online on a fake investment project. After the loss, I had a long research on how to recover the lost funds. I came across a lot of Testimonies about THE HACKANGEL RECOVERY TEAMS. I contacted them providing the necessary information and it took the experts about 48 hours to locate and help recover my stolen money. If anyone is looking for a Recovery firm to Recover your lost Crypto. You can contact THE HACKANGEL RECOVERY TEAMS . I hope this helps as many out there who are victims and have lost to these fake online investment scammers. You can contact them by using Email OR Phone
WhatsApp +1(520)200-2320
Really Enjoyed !
Really enjoyed this breakdown — especially the focus on building systems that let ideas compound instead of constantly starting from zero. That hit home for me.
I’ve been applying a similar approach in a different space: sleep. After years of consumer research, I built a tiny, science-based product called The Tiny Sleep Method — a $2 guide that helps founders and creators improve sleep through small, repeatable habits (instead of complicated routines). It’s been surprising how much better decisions + execution get when sleep isn’t the bottleneck.
Thanks for the inspiration — love seeing models that scale through focus, not chaos.
Do you suspect your spouse of cheating? Don’t know how to clarify your doubts? Well, you are not alone. It is natural for a partner to feel insecure about their relationship when their significant other isn’t paying them the attention they once did. You would like to know what’s going on with your spouse or partner. More specifically, you want to know for sure whether your spouse is cheating on you before you end up confronting them. Fortunately, there is a way to do so and be completely discreet about it. All you have to do is to hire this hacker called (WIZARD HILTON CRYBER TECH) with good cyber ratings on this forum to help you hack your spouse phone, he’s professional, genuine and reliable. Relay all your problems to him and he’ll help you out I was able to access my cheating partner cellphone in less than 2 hours; Email : wizardhiltoncybertech ( @ ) gmail (. ) com
WhatsApp number +18737715701
thank you.
Oh wow, interesting. Thanks for sharing the growth journey
James Fleischmann explains the key steps in taking a venture studio from zero to mid-five-figure monthly revenue through consistent execution, lean systems, and validation of ideas. This blueprint is ideal for founders who want to build sustainably without spending a lot of money up front.
Arian Adeli’s journey is really inspiring — shifting from fintech to media and then expanding into a full venture studio shows how powerful distribution can be when you build the right audience. His strategy of using media brands as acquisition channels for SaaS products is something many creators and developers can learn from.
I’ve seen a similar pattern in the gaming community as well. For example, when working on my own project related to Manok Na Pula, I realized that strong distribution matters just as much as product quality. That’s why I created a dedicated platform where players can easily get the Manok Na Pula MOD APK latest version. You can check it out here:
Amazing! Something to strive towards.
Impressive journey—bootstrapping a studio to solid monthly revenue is no small feat. Love how you leveraged speed, resourcefulness, and smart iteration to reach mid five-figures!
The “supporting infrastructure” part really stood out. Most founders rebuild the same systems again and again. A repeatable layer for GTM, content, ops, and growth is the real competitive advantage here.
This is such a powerful reflection on what it really takes to build sustainably — not just products, but systems that allow creativity and execution to compound. I love how you’ve turned the inefficiencies of starting from scratch into the foundation of Evernomic’s model. The “skyscraper vs. bungalow” mindset shift really stands out — it’s something a lot of founders learn the hard way. Your focus on infrastructure, consistency, and multi-dimensional growth shows how depth can outlast hype. Super inspiring journey and framework.
That’s awesome! I’ve been following Indie Hackers for a while, and your interviews are always packed with great insights. I work in the mobile app niche — mostly around gaming content like FR Legends Mod APK — and I find your approach to storytelling and growth super inspiring.
You are right, I also work in the FR Legend Mod APK.
Evernomic’s journey is incredible — Arian isn’t just building companies, he’s building an entire scalable ecosystem. The mix of focused execution and organic growth is genuinely inspiring.
Great post! I really appreciate how you broke down your journey with Evernomic—from starting at zero, building infrastructure, and scaling into a venture-studio model that drives mid-five-figure monthly revenue. Your emphasis on distribution over just technology, building supporting operations first, and iterating with focus instead of chasing every new shiny idea resonate strongly. Thank you for sharing concrete, actionable insights and being so open about the learning curve. Looking forward to seeing what you build next!