Building a workflow tool for TikTok Ads teams
We’re building AdRate to help ecommerce teams and media buyers manage TikTok Ads with less manual work.
The idea came from a simple problem: when you manage multiple ad accounts, a lot of time goes into checking CPA/ROAS, switching between campaigns, and applying the same optimization rules again and again.
Our current focus is:
multi-account TikTok Ads management
CPA and ROAS monitoring
automated rules for common optimization tasks
clearer campaign performance tracking
We’re still early, so I’d love to learn from other founders and marketers here:
How do you currently manage paid ad workflows when there are multiple campaigns or ad accounts involved?
What stood out to me is that you're focusing on the work around ad optimization rather than the optimization itself.
Media buyers usually don't lose time deciding what to do—they lose it repeating the same operational tasks across accounts. Solving that workflow friction feels like a stronger foundation than trying to outperform the platform's bidding algorithms.