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Building AMAZEA — a summerwear brand powered 100% by affiliates (starting from zero) 🚀

Hey Indie Hackers 👋

I’m Cas, founder of AMAZEA — a UK-based fashion label focused on limited-edition summerwear for men & women. We’re building a brand powered entirely by affiliates and creators, with zero ad spend and zero budget.

Right now, we’re just getting started and looking to grow our first group of brand ambassadors who want to earn commission by sharing summer vibes and fresh fashion.

Here’s the plan:

  • Everyone starts at 5% commission

  • Ambassadors can earn up to 10% or 20% based on performance

  • We’ve built tools and dashboards (using UpPromote) to track orders and commissions smoothly

  • We run a private Discord where creators can connect, learn, and grow together

If you’re a content creator, influencer, or affiliate marketer with a summer-loving audience, I’d love to chat and show you how it works.

Join the Discord to get involved:
https://discord.gg/gwKAEW6P

Looking forward to building this community with you! Any feedback or advice is very welcome.

Thanks,
Cas