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5 Comments

Building an AI split-tester to raise conversion rates.

Currently, building a split-tester that uses heatmapping data and AI/ML to showcase the best versions of your webpages to raise overall conversion rates for your website.

An added benefit is that you can be presenting a higher-quality, more personalized look for your website.

A SEO benefit is that you can increase the Dwell Times so your website ranks higher and it is easier to befound.

However, is this something that you need?

Is this something useful for you to drive up conversions for your site?

posted to Icon for group Ideas and Validation
Ideas and Validation
on May 20, 2023
  1. 1

    Hey there,

    Spot on advice about validating ideas before going all in. It can save you so much time, effort, and resources.

    To streamline the process, consider using AI tools like ValidatorAI or CheckMyIdea-IA. They analyze your idea based on market demand, competition, and trends, helping you make a more informed decision.

    Having this data at your fingertips can really up your chances of choosing the right idea to develop. Definitely worth a look! Good luck with your ventures!

  2. 1

    Interesting idea. What type of decisions do you expect AI/ML to make?

    1. Split testing idea
    2. Variant design (the UI)
    3. Experiment design (duration, traffic allocation etc.)
    4. Data analysis and modeling
    5. Rolling out

    I personally think 1,2 is the holy grail, but these topics are more related to product strategy hence I doubt if current AI/ML technology is sufficient in handling these questions.

    3,4,5 is easier but a simple algo will suffice - AI/ML sounds like a overkill.

    1. 1

      Thank you for putting that into stages (from 1-5).

      Maybe you didn't mean to but this can be productized and prompted for the AI to use in order to ensure that a new version of their webpage can be constructed.

      Could an algo roll out a new design, though? It is not impossible if there was a modular set of objects that can be rearranged more easily in a fixed but flexible manner.

  3. 1

    im not confortable with the idea to let the ai/ml choosing the website version after an A/B test. but "more personalized look for your website" seems to me a good idea, showing a personlized website to user based on some params/data fed to an ml/ai model.

    1. 2

      That is an interesting pivot to take things.
      My concern would be that AI/ML model chooses the wrong versions but having some params would be helpful to deter side-effects.

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