Building an Audience: Distraction or Progress?

I am often most productive and creative when I remove all social media from my life and routine. Unfortunately this can render all of my productivity useless because it reduces chances of ever building an audience. I know there should be a healthy balance between the two but my addictive personality usually only allows me to do one or the other.

Does anyone else struggle with this? If so, how do you manage your social media intake and presence without getting distracted from your projects.