Building Content Around Dubai’s NOL Card System — Looking for Feedback on My Approach

Hey Indie Hackers!

I’ve been experimenting with building small, search-focused niche websites, and recently I started writing content around something super specific but widely used in Dubai:

NOL Cards.
If you live here, you know they’re used for metro, bus, parking, and more.

I noticed that a lot of people search for simple, everyday questions like:

How to check NOL card balance?

Why is my NOL card not working?

How to top up online?

So I decided to create a very focused content site around the topic:
https://nolbalance.com

Right now I’m publishing guides, troubleshooting help, and step-by-step articles for NOL users. No fancy tools, no complex features — just helpful info answering what people already search for.

Why I’m Doing This

Testing micro-niche SEO on extremely specific topics

Seeing how far one hyper-focused site can go

Understanding if small, utility-oriented content can attract organic traffic

What I’d Love Feedback On

Is this niche too narrow or just narrow enough?

What would you add to increase value?

Anyone here grown a tiny niche site into something meaningful?

Open to honest feedback. This is a fun experiment and I’m documenting as I go.
Happy to share results with anyone curious!