Building CVBoosta — not sure what to focus on next
Hey IH,
I’m building CVBoosta — https://cvboosta.com
It helps people optimize resumes for ATS systems.
Right now:
- product is live
- getting some early users
- learning how people interact with it
But I’m unsure what to prioritize next:
1) improve product
2) push marketing
3) refine positioning
Would love to hear how you approached this stage.
It is such a massive letdown when you spend hours perfecting your resume only to have it disappear into an ATS black hole before a human even sees it. Most job seekers don't realize that even a great CV can be instantly rejected just because of a layout quirk or a missing keyword that the software isn't programmed to recognize.
Since you're at that "what's next" crossroads have you seen more engagement from people wanting a better score on their current resume or from those looking for the tool to actually rewrite the bullet points for them?
Appreciate this — you’ve described the exact pain point we built around.
From what we’re seeing so far, it’s not really one or the other — it’s a sequence.
Most people come in thinking:
“Let me just check my score.”
Then they see the gaps — keywords missing, weak bullet points, low signal.
That’s the moment it flips.
They don’t just want a score anymore — they want a fix.
So behavior-wise it looks like:
→ Step 1: curiosity (score check)
→ Step 2: realization (why it’s low)
→ Step 3: action (rewrite + optimization)
If we had to prioritize: the real value is in rewriting.
The score gets them in the door.
The rewrite is what actually gets them interviews.
And honestly, that’s the shift most people don’t expect —
the problem isn’t that their experience is bad,
it’s that their CV doesn’t translate it into something ATS + recruiters understand.
That sequence makes perfect sense. It sounds like the score is just the hook while the "translation" is the actual product. You’ve basically moved from a simple tool to solving a communication gap which is a much stronger position.
Since you're seeing that "score-to-action" flip it might be time to lean into that authority. By the way I work in PR and media placements so I see this often. Shifting from a "utility" to an "authority" is usually what scales a product like this. Have you considered using those "before and after" wins to build that trust?
No, I haven’t explored that direction yet, but it’s a really interesting point.
Would be great to connect and discuss this further — feel free to reach out to me at email on our site
Looking forward to hearing your thoughts.
Just sent you an email at support@virelsolutions.com, Denys! Looking forward to diving deeper into those 'authority building' ideas with you. Cheers!
Glad the 'authority building' idea resonated with you, Denys! Whenever you're ready to turn those early user wins into a bigger media story, I'm just an email away. Good luck with the next set of features!