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Building Deeditt: Jack Fiallos’ Mission to Restore Authenticity Online

Jakob here 🖐

In my newsletter Fake Mayo I share stories (interviews) of how founders got their first customers.

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Jack Fiallos is a Nicaraguan-born computer science engineer who built his career across Mexico and now Ireland, where he lives with his family. With over two decades of experience in software development, architecture, mobile apps, and engineering leadership, he eventually shifted his focus from competitive sports to fully honing his craft.

After creating products like LeventoCRM (sold) and Offertame, Fiallos realized his challenges were not technical but rooted in marketing and lack of distribution. Determined not to repeat past mistakes, he began building Deeditt—a story-driven social journaling platform—during early morning sessions in 2023. More than a year later, he left his full-time job to focus on it fully.

Deeditt allows users to document real experiences through reflective “deeds” and narrative “journeys.” It blends private journaling, calm social interaction, and optional public storytelling. With zero algorithms, no ads, and a growing SEO footprint, the platform aims to preserve authentic human stories in an increasingly artificial online world.

Fiallos has learned that slow, steady growth matters more than virality. Through blogging, niche communities, and consistent visibility, he continues shaping Deeditt as a quiet digital home for honest expression.

Read the full story
https://www.fakemayo.com/p/jack-fiallos-on-leaving-social-media-for-real-growth-and-honest-stories


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on December 11, 2025