Building Dorsia - automatic analytics using Google Sheet

Hey IH,

I am happy to share a new product we're working on: Dorsia https://usedorsia.com

I have written about my frustrations with tracking implementations, mainly due to how tedious and lengthy it can be to implement a new dimension on your client (and let's not talk about testing). At the same time, most of the tagging plans I have been involved with were always built with Google Sheet/Excel. People would naturally reach for a tool they know and tablers are a natural fit for wrangling with textual or numerical data.

Therefore I realized, why in 2023 do we still need to implement contextual data on the client? Why not use Google Sheet straight away ? Wouldn't it be fantastic if Google Sheets could stitch page data to your website' visitors journey and send it directly to your analytics tool?

That's what we aim to build with Dorsia: give back power to marketers to streamline their data collection and go to insights in no time, without an integration phase and using tools they know and love.