Building Greve: Trying to Fix What Happens After the Click
For the last few months, I've been doing a lot of cold outreach.
One thing kept bothering me.
We spend time researching prospects.
We write personalized emails.
We tweak subject lines.
Then...
We send everyone to the exact same landing page.
That completely breaks the experience.
If I'm telling someone I understand their business, why does the first click feel like it was made for everyone else?
So I started building Greve.
Instead of sending prospects to one generic page, Greve researches both companies, finds relevant angles, and creates a personalized outreach page for every prospect.
It also tracks things like:
Who opened the page
Time spent reading
Which research angle performed best
When it's the right time to follow up
The goal isn't to send more emails.
The goal is to make every email feel like it was actually written for one person.
I'm still very early.
I've shipped the MVP, started getting my first paying customers, and now I'm focused on improving it every single week based on feedback.
I'd genuinely love your thoughts.
If you received a cold email, what would make you stay on the landing page instead of closing it after 5 seconds?
I'd appreciate any brutally honest feedback.
First thing, I like the orange design. I tested it, and I love this tool — it does its job and delivers an incredibly clean, sleek, flat design with a beautiful template.
This is excellent.
It's an excellent tool that I already recommend.
Thank you, that genuinely means a lot. I'm really glad you took the time to try it. There's still plenty I'm improving, so feedback like this keeps me motivated. I appreciate the recommendation!
First five seconds? Don't try to be super personalized, aim for the vibe that this was made just for them. Right at the top you want to hit them with three things fast: a concrete trigger from your company, a plausible pain point, and a clear next step. If the page starts with generic AI or outreach copy, the magic's already gone. The biggest win probably isn’t “create pages” but “show which research angle got attention.” That’s a tighter result for outbound teams. Quick test: run two versions – one that opens with the sender’s offer and one that opens with prospect‑specific research. I’m betting the research‑first approach will crush cold traffic.
This is such thoughtful feedback. I love the idea of testing research-first vs. offer-first. My gut says you're probably right, but I'd rather validate it with real data. Really appreciate you sharing this.
Glad to hear it! Keep at it, the core idea’s solid and that “after the click” problem is definitely worth cracking. I’ll be watching Greve as it evolves.
I think the idea makes sense, but I'd stay on the page only if it immediately showed me something specific about my company or the reason I was contacted. If it still feels generic after the first few seconds, I'm probably closing it.
I'd also be careful not to overdo the personalization. There's a fine line between "this is relevant" and "how do they know all this?" Getting that balance right could make a big difference.
What stood out to me is that you're treating the landing page as part of the conversation rather than the destination.
The interesting question isn't whether the page is personalized—it's whether it creates continuity. If the click feels like a natural continuation of the email instead of a context switch, you've removed a lot of the friction that usually kills cold outreach.
I really like how you framed it. "Continuity" describes what I'm trying to build much better than "personalization." The goal is for the click to feel like the next step in the conversation, not the start of a generic sales pitch. Thanks for sharing that perspective.
I'm glad it resonated.
It also made me think about a few implications for outbound strategy that are probably too nuanced for a public thread.
What's the best email to reach you?
Thanks! I’ve just sent it over.
Looking forward to hearing your thoughts whenever you have a chance.