🚀 Building Hypello: Affordable Instagram Automation for Everyone

Hey Indie Hackers!
I’ve been building Hypello, an Instagram automation tool that helps creators and small businesses automate DMs, comments, and story replies — without the high cost of tools like ManyChat and similar platforms.

💡 Why I’m building it

A lot of creators and business owners told me the same thing:

• Responding to DMs takes hours

• Leads are missed constantly

• ManyChat is powerful but too expensive for small businesses

• Other automation tools feel complicated or bloated

So I started building Hypello with one simple goal:
👉 Make Instagram automation simple, affordable, and accessible for everyone.

⚙️ What Hypello does

• Automates DMs using keyword triggers

• Automatically replies to comments

• Responds to story mentions and reactions

• Works 24/7 so you never miss a lead

• Supports multiple Instagram accounts

• No technical skills needed

• Truly affordable for creators and small businesses

🧪 Early feedback

Users love that Hypello is:

• Much cheaper than other tools

• Straightforward and easy to use

• Focused completely on Instagram

• Built for speed and simplicity

🚀 What’s next

• More automation templates

• Better reports and insights

• More growth-focused workflows