Building in public as an agency

Do you mean you’d BIP for someone as an agency? Keen to know how’d you measure the success?

I have definitely found a lot of advantages to being open about my learnings and challenges starting an agency this past year. Often, my clients see our business updates and feel like they are part of something bigger. I find that it makes us more human and makes our clients want to root for us.

On the flip side I do sometimes worry that being extremely open about our internal processes and people might open us up to competitors. That said, you can't replicate a network or trust just by copying our processes.

That shows that building in public is really a mindset that works from individual, to agency, to even other biz. It is transparency that develops people's trust, and kicks off a relationship !