Building In Public | How Copy AI Grew To $157,000+ MRR In 10 Months

In October 2020, Paul Yacoubian and Chris Lu launched Copy AI on Twitter.

Within 10 months of building in public, the startup has grown and now boasts of:

✅ Having over 250,000 registered users
✅ Raising $2.9 million
✅ Generating $157,000+ per month

So, I spent time researching on Twitter and elsewhere to understand exactly what the Copy AI "building in public" playbook looks like.

Here are some of the things I found about their strategy.

1️⃣ Showing transparency in public

Paul, who is the face of the company is completely transparent about happenings in the business.

Whenever they reach a new milestone, he announces it on Twitter.

Take for instance, when they hit $30k MRR after 3 months, he tweeted about it.

And recently, he started sharing monthly updates about the company with more information.

2️⃣ Giving back to the community

Another strategy that has worked well for Copy AI, is their focus on giving back to the community.

In the early days, they launched free weekend access to the software for entrepreneurs.

So, if you’re a founder launching a new project, you can use the tool over the weekend to make that happen.

This is strategic I must say.

Of course, some of these founders who use the tool for free won’t convert to paying customers right away.

Some of them will.

And the best part…

They’ll spread the word about the software to other founders and entrepreneurs they know.

3️⃣ Getting feedback from the community

To build a successful SaaS company that stands the test of time, be open to getting feedback and criticism from users.

This is an area that the Copy AI team has excelled in, in the last few months.

Paul, the company’s co-founder asks for feedback from their users in public.

For example, he runs polls on Twitter to understand what his audience thinks about some of his moves.

4️⃣ Hiring in public

Hiring is a big challenge for startup founders.

This is because the process takes time, energy, and resources.

What if hiring could be much easier than you thought?

How?

By working with people who are already doing what you want to hire them for in public.

This is how Paul and his team hired the company’s first 3 employees on Twitter.

And they’ve gone ahead to hire more and more people by building in public.

To know more about their strategy and how you can apply it to grow your SaaS business, read the complete post below.

You'll also learn what the Copy AI team is doing right now to take this strategy to the next level. Plus marketing strategies they can implement to 10X their growth moving forward.

https://yourcontentmart.co/building-in-public-copy-ai/