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Building in Public: What to Share Before Hitting Your Dream MRR

“3 Tips that helped me reach $10K MRR”._ This article would practically write itself. But what to write before your business makes it big?

(skip to the bottom for the short, concrete list of content you can write BEFORE you’ve reached your dream MRR 🤘)

As an indie hacker and someone who loves the #buildinpublic community, creating content (such as this article you’re reading now!) is a constant need.

I find these artifacts helpful to keeping me accountable, giving structure to the journey, a small way of giving back to the community, and of course to sneak in a backlink to my product 😅. I’m always feeling pressure to share SOMEthing, whether full articles or small tweets.

I imagine once your product has epic charts that point up and right, this becomes much easier. Once you find success, your story has a happy ending and footsteps that others might follow. But before that, when you’re trudging through the forest and unsure if you’re lost, I feel silly recommending anyone follow my path.

But! Expertise and success stories are not the only tales that bring value!

I’ve learned much from others sharing their mistakes, and feeling part of a community where everyone is figuring it out together. And there is plenty of advice that I’ve heard before that I haven’t managed to apply yet. It’s not until I hear it packaged in that one story that it finally clicks for me.

So, here’s a short, concrete list of prompts I’ve been able to use to jumpstart some writing BEFORE hitting my dream MRR.

Simple status update:

  • Here’s what I did today to build my <product description>
  • Here’s what I did today to <give value> to <product audience>
  • These numbers hit a round number!

Personal Experience:

  • I tried X for a week / month. Here’s how it went:
  • I made this mistake so you don’t have to
  • I’m going to try X. Place your bets: what will my result be?
  • Here’s what I THINK I know about X before diving into it. Roast me!
  • Recently I’ve been learning X
  • A hard lesson I had to re-learn this week:
  • Sigh. I’m really struggling with X right now. Anyone have some tips?
  • The most important advice I would give myself 3 months / 1 year ago
  • This common advice hasn’t worked for me:

Curate:

  • What I love about product X
  • 10 indiehackers I’ve learned a lot from
  • I read 10 articles about X: here’s what I learned
  • The best advice I read this week and how I’m applying it

Oh no! This list is incomplete! But you can help add to it.

Leave a comment and let’s all grow together 🤘

A better article would make claims about how many followers I’ve gained by following this strategy. I can make no such claims. But constant advice we DO hear in indiehacking is you need to just start, and be consistent.

If a prompt from this list helps you write and publish SOMEthing, then that’s a critical first step.

Ready to dive deeper? Discover more insights from my indie hacking journey and learn how ValidatedMySaas (VMS) can help you build and validate your SaaS ideas. Visit the VMS page here.

And don’t forget, if you have any additional content ideas or need some brainstorming help, leave a comment or reach out to me. Let’s keep this community thriving!

on August 15, 2024
  1. 1

    This is spot on. I've been building a crypto dashboard for about 3 months and the "honest numbers" approach has been the single biggest trust builder.

    Here's what I share publicly each week:

    • Monthly visitors: ~1,200 (up from 0 three months ago)
    • Registered users: 180
    • Paying customers: 12
    • MRR: ~$240

    The funny thing is, sharing the "bad" numbers (only 12 paying customers after 3 months) actually got MORE engagement than when I shared growth milestones. People relate to the struggle.

    The prompts you listed are great. I'd add one: "Here's a mistake I made this week and what it cost me." Last week I shared how my Twitter account got suspended for spam detection — got 40+ replies from people who'd been through the same thing.

  2. 2

    I'll bookmark this :)
    Good ideas, thanks Scott.

    1. 1

      Glad to read is helpful! Let's put it into practice 💪