Building Is Easy. Deciding What to Build Is the Hard Part.

Writing code is the straightforward part.
Figuring out what’s worth building, that’s where most startups stumble.

We’ve seen founders with incredible tech end up stuck, not because their product didn’t work… but because it solved a problem nobody really cared about.

The best products don’t start with features, they start with pain.
Real pain. The kind users will pay to remove.

Before writing a single line of code, ask:
“Who is this for and what do they hate doing right now?”

If that answer isn’t painfully clear, the product might not be ready to exist yet.

How do you validate what to build next before investing serious time?