Building is fun. Then you have to sell it.
Most people here can build. That part is fun. You know what to do next, and when you finish, the thing works.
Then you have to sell it, and it is a completely different job. You need to figure out who to talk to. You need to know something real about them before you write anything. You need to send the email, remember what you said, and follow up two weeks later when you have already forgotten all of it.
We are a small team at Reinode. We build software, and last year we had to start selling it ourselves.
So we did what everyone does. We started buying tools. One to find companies. One to find the email addresses. A CRM to keep everything. Something to write the outreach.
Two problems with that.
Every tool was priced for a company that already has a sales team. We are a few engineers and one marketer. Together it cost more than the deals we were trying to win.
And none of the tools talked to each other. What we learned about a company on Monday was gone by Thursday, sitting in someone's browser tab.
So we stopped buying and built our own. At first only for us.
It runs the whole cycle in one place. You describe who you want to reach. It finds companies that match and tells you why they match. It researches each one and shows you the sources, so you can check whether it is true. You write the outreach in your own voice. Everything stays in one workspace.
The part we care about most is not the writing. You can get AI writing anywhere. It is the memory. Nothing you learn about a company falls out of the system, so you stop redoing work you already did.
It is called kōdlo. We launched it this month. You can create an account and use it free for 7 days, and it starts at $49 a month after that.
Now the honest part. We have almost no users yet. So I am not here to tell you it works. I am here because the people it was built for are the people on this site, and I would rather hear what is wrong with it now than in six months.
If selling your own product feels like a second job you did not ask for, please try it and tell me what breaks. Especially the first ten minutes.
