Building Link Analytics That Marketers Actually Want to Use

Most link analytics tools stop at showing a total click count. We wanted to build something more useful.

With Linkkit, every short link comes with real-time analytics that show clicks, locations, devices, browsers, operating systems, and traffic trends in a simple dashboard. The goal wasn't to create another complicated analytics platform—it was to help marketers, founders, and creators quickly understand what's working and improve their campaigns. I'm curious: what metrics do you check first when evaluating the performance of a shared link?