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Building MailBurster – a simpler and cheaper alternative to email marketing tools

Hi everyone šŸ‘‹

I’m Rushabh, an indie maker currently building MailBurster.

Over the last few years working with developers and SaaS teams, I kept seeing the same problem:

Email marketing tools are either too expensive, too complicated, or both.

Most tools charge heavily for subscriber counts even though the actual email sending cost (via providers like SES) is extremely low.

So I decided to build something different.

What is MailBurster?

MailBurster is a simple email campaign platform powered by Amazon SES that helps you:

  • Send marketing campaigns

  • Manage subscriber lists

  • Track bounces and complaints

  • Keep costs extremely low

The idea is to provide a developer-friendly and cost-efficient email marketing platform instead of the traditional expensive tools. PRD-Document

Why I'm building it

Most email tools charge $100–$500/month once your list grows.

But with SES, the raw cost of sending emails is extremely low.

So the goal with MailBurster is:

  • Simpler UX

  • High deliverability

  • Much cheaper pricing

Current Status

Right now I'm building the MVP which includes:

  • Subscriber list management

  • Campaign creation

  • SES sending

  • Bounce & complaint tracking PRD-Document

Looking for early users

I just opened the waitlist and would love feedback from:

  • SaaS founders

  • Indie hackers sending newsletters

  • Developers building email workflows

If this sounds interesting, you can join the waitlist here:

šŸ‘‰ https://mailburster.com

I'd also love to hear:

What do you hate the most about current email marketing tools?

posted toAvatar for product MailBurster
MailBurster