🚀 Building MasterPlan AI – Opening waitlist for early testers

Hey Indie Hackers! 👋

I'm building MasterPlan AI, an AI-powered media planning tool for performance marketers and agencies.

The Problem:

After 10+ years running paid media campaigns (Google Ads, Meta, etc.), I kept seeing the same pain point: media planning is manual, time-consuming, and relies heavily on spreadsheets. Junior planners struggle with budget allocation, channel selection, and UTM organization. Senior planners waste hours on repetitive tasks.

What MasterPlan AI does:

- Generates complete media plans based on your goals, budget, and target audience

- Suggests optimal budget allocation across channels (Google, Meta, TikTok, LinkedIn, etc.)

- Creates organized UTM structures automatically

- Provides competitor analysis and creative strategy recommendations

Current Stage:

We're in closed beta with the first batch of testers (performance marketers and agencies). The product works, generates real plans, and we're iterating based on feedback. Available in both English and Portuguese.

What I'd love from this community:

- Feedback on positioning and messaging

- Connections with performance marketers who might benefit

- Brutal honesty about what would make you actually use this vs. spreadsheets

Check it out: https://app.masterplanai.com.br

Would love to hear your thoughts! 🙏