Building New Traffic Sources With 0$ CPC | The Content Distribution Strategy

Most of the content produced can only reach 24% of the owned audience.

While it can reach only 24% of the audience, It's frustrating to know that none of the content you produce is reaching its full potential.

The quality of the content is, of course important, but in this age, if there is anything as important as the quality, it is to distribute the content.

That's why I decided to create my own content distribution framework. And with 0$ CPC, I built new traffic channels and generated awareness.

Let’s dive in!

There are several reasons why it is a good strategy;

Breaking algorithms! Thanks to this strategy, since you will remain active both on your own social media accounts and on the channels you distribute content, the algorithms will start to show you much more after a while. Your popularity will grow with the snowball effect on these social media accounts and the channels you distribute content.

You can lay the foundations for building a community and at the same time stay in constant interaction with your target audience.

Content Formatting;

As an example, I planned how I could use the content I have in different forms.

We are a team that produces video content very often, we shredded long videos for Instagram Reels, and YouTube Shorts format and got a lot of new content and boom!

We have access to many times more than our follower count.

Similarly, I did the same formatting in our blog posts.

I have transformed our blog posts into Q&A format and published them in places such as Quora, Shopify Community etc.

(Be careful when posting your content on other platforms, although it's not spam, I've been banned multiple times just for linking)

​​Since the questions we answered were the problems that our product solved directly, we were getting dozens of qualified traffic per day thanks to these channels, and we continued to target these people with remarketing.

Detecting distribution channels

As a SaaS in the eCommerce vertical, the communities of infrastructures such as Shopify, Wix, WooCommerce are perfect for us.

Likewise, I use related Slack channels and Sub-Reddits for distribution.

There is one thing I need to remind you again, that your posts should not smell like promotions otherwise you may lose all distribution channels.

As a solution, I started to cite sources under my posts. In the first place, I linked our own blog post, and in the second and third, I linked other related blog posts. Thus, it began to look like content that literally helps users.

It's not something I want to drive traffic to other blogs (perhaps competitors) but it's a really good way to use distribution channels sustainably.

Last word

I'm including my own content distribution framework in the post for inspiration. You can shape it the way you want and build a strong strategy.

Don't forget to use UTM in every distribution channel you post, so you can identify channels you see not working over time and focus your workforce on using the right channels.