Over the last few years, I’ve noticed something strange happening around me:
coffee shops look more “eco-friendly” than ever, yet most of the waste bins behind them tell a different story.
A lot of “paper cups” still contain plastic linings.
A lot of “eco” containers end up in the same landfill as everything else.
And a lot of well-meaning small businesses simply don’t have access to packaging that is actually better for the planet.
That gap is what pushed me to rethink the idea of foodservice packaging.
Most cafés and takeaway kitchens want to use greener packaging.
But sustainable options are usually:
Too expensive
Too slow to deliver
Available only for large-volume buyers
Or full of vague “eco” labels with no clear information
I’ve talked to café owners who said:
“If someone could give us reliable, affordable packaging without greenwashing, we’d switch immediately.”
This kept repeating across conversations.
While exploring this space, I became fascinated by how much potential “simple paper products” still have:
Paper cups can be coated with more sustainable linings
Kraft bowls can be made from high-quality virgin or recycled fibers
Even lids can move away from heavy plastics to lightweight PP or PLA
Print quality can improve without adding harmful chemicals
The technology is there — the market availability is not.
Instead of building a “big packaging company,” the idea was much simpler:
Provide small and mid-sized food businesses with packaging that doesn’t ruin the planet — and doesn’t break their budget.
So Papacko became less about “selling products” and more about:
Transparently listing materials, coatings, and recyclability
Making cartons mix-and-match so small buyers can order more flexibly
Improving packaging durability to reduce waste
Making eco-options accessible to more people, not just chain stores
If you run a small café, food truck, cloud kitchen, or local restaurant, sustainability should not be a luxury.
The more we work in this field, the more we realize:
No packaging is perfect
But every improvement compounds
And every business switching to better materials matters
We’re still iterating on coatings, bowl design, lid performance, and paper sourcing.
But we believe the food packaging world is shifting — and small players deserve to be part of that shift, too.
I’d love to hear:
What frustrates you about current “eco” packaging?
What material innovations excite you?
What tools would make it easier for small food businesses to go green?
IndieHackers is full of people who care about building things that matter.
Happy to connect with anyone curious about sustainable packaging or working on climate-positive products.