Building products people love

"Building a product people love" - we've been hearing this a lot with the rise of Miro, Mazede, Dropbox, Slack, Loom, etc... B2B SaaS have a new target = be the app users L-O-V-E and share internally. It's both a product AND a go-to-market strategy. Let's dig 👇🏼

A strong value prop for individual user means a solo mode and a AHA moment. When signing-up, users should the value they'll get in <5min. This will make them start using without needing a push (opposite of top-down). We get it with our Quick Capture
A solo mode needs an engaging brand. Our CEO (@patbsci) comes from marketing and believes selling transformation is better than features. PLG (Product Led Growth) builds a the link of B2C and B2B so you need to master both like Nike, Slack and Mem. On brand, we worked with a great agency and here's the result of their amazing work.
You'll need very intuitive design and interactions people are used to. We put a lot of work on our drag&drop making it extra smooth. On that, one of our amazing dev used the React-Beautiful-DND library and tweak it for our needs! cf prev. tweet
Now your user loves it, knows it, it's time to activate those viral loops. 3 big types in PLG - 1️⃣ Collaborative virality (=network effect) > the value created to the user increases with the # of users they bring > they'll naturally share. For us it's the delegate task on Slack.
2️⃣ Exposure virality - your brand should show when new people get introed to it. Typical Claap case where you see the brand when watching a video. For us, it's when people receive interactive Slack tasks, they get a message saying it's powered by Kairn and can sign-in too 📣
3️⃣ Word-of-mouth. Pretty straight forward, it loops to creating HIGH individual value so people really love the tool and have a personal reason to use it. Superhuman cracks it very well with Twitteable "inbox zero" screens. For now, we share feedback we receive from users.
To rock PLG, you'll need analytics to see and measure what's working vs not. On that we reco June.so, Census and Intercom!
And last, you'll need a reliable infrastructure... PLG can go crazy if your viral loops start spinning so make sure you build with scalability and observability in mind. Our Lead Tech Xavier makes sure we stay zen 😎 with Kubernetes.

That's it for our learnings and tools !! Can't wait to hear your thoughts. And if you wanna know more about Kairn > WE'RE LIVE ON PRODUCT HUNT, we'd love to have the feedback of such an amazing community as the IH one 🤍.