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Building SaaSurfer in 12 days to sell - Day 7 update (Reddit validation tool)

Hey IH community! 👋

I'm Ayesha, a designer who decided to build and sell her first
full-stack app in 12 days. Here's my Day 8 update.

What I Built

SaaSurfer - A tool that validates SaaS ideas by scanning
Reddit for demand signals.

How it works:

  1. Describe your SaaS idea
  2. SaaSurfer scans 20+ startup subreddits
  3. Get a demand score (0-10) + actual Reddit posts as evidence

Built for indie hackers who want to validate BEFORE building.

Why Building to Sell

I'm learning full-stack with AI tools (Cursor + Claude). My goal:

  1. Learn by building something real
  2. Sell the finished product (~$2,200)
  3. Fund the next project

Timeline pressure (12 days) keeps me shipping instead of perfecting!

Progress So Far

  • ✅ Days 1-2: PRD + Wireframes
  • ✅ Days 3-4: Working full-stack app
  • ✅ Days 5-6: Professional UI + mobile responsive
  • ✅ Day 7: Payment system (freemium model with paywall)
  • ✅ Day 8: Demo video + deployment (in progress)
  • ⏳ Days 9-10: Documentation
  • ⏳ Day 11: List for acquisition

Tech Stack

  • Frontend: React 18 + Vite + Material UI
  • Backend: Node.js + Express
  • Payment: Freemium UI built (3 free → $19 paywall)
  • Deployment: Vercel

Biggest Lessons

Building to sell changes everything:

  1. Ship > Perfect - "Good enough" is the goal
  2. Timeline pressure works - Deadline = decisions
  3. Features by sale value - Only build what adds price
  4. Docs = code - README matters as much as React

What surprised me:

  • AI tools made this possible (zero backend experience)
  • Payment processors are harder than coding (LemonSqueezy rejected)
  • Mock data is fine for demos (buyers understand)

Honest Challenges

  1. Reddit banned my dev account 😅
    Built with realistic mock data, real API ready to connect

  2. LemonSqueezy rejected application
    Built payment UI anyway, buyer connects their processor

  3. Learning curve as designer
    Terminal, debugging, ports - AI made it manageable

Questions for the Community

  1. Where do you sell pre-revenue tools?
    Flippa? Direct sales? What's worked for you?

  2. Is $2,000-2,200 reasonable for:

    • Working React + Node app
    • Payment UI built (freemium model)
    • Clean code + documentation
    • Zero revenue (pre-revenue)
  3. Demo video advice?
    Should I show code or just product? Length?

What's Next

  • Finishing demo video today
  • Deploying to Vercel (live URL)
  • Writing docs tomorrow
  • Listing Day 11 (Flippa + direct sales)

Following the journey: @AyeshaBuilds 🏄‍♂️

Happy to answer questions about building with AI tools or
the acquisition strategy!

posted to Icon for group Building in Public
Building in Public
on February 18, 2026
  1. 1

    Awesome progress in 12 days — but right now SaaSurfer reads like another “validation tool” unless you make it obvious what makes it better than Reddit + existing trend trackers.
    Highlighting specific use cases, early wins, or a crisp value prop will make people stop scrolling and actually sign up — not just skim.
    If you want a quick, outside perspective that sharpens your messaging and boosts sign‑ups, happy to help ✨

    1. 1

      That is such a valid point, and I really appreciate the sharp perspective! 🙏

      You're 100% right—'validation tool' can sound a bit generic. My goal with SaaSurfer is to bridge the gap between 'I have an idea' and 'I just spent 3 hours manual-searching Reddit.' Instead of just tracking trends, it gives you a 0-10 demand score based on actual posts where people are complaining about the problem you're trying to solve. It’s about getting that 'Go/No-Go' signal in 30 seconds.

      I'm leaning heavily into the UX of validation—making the evidence so clear that you can't ignore it.

      I'd love to hear more about how you think I could sharpen that messaging further. I’m building this to sell on a tight timeline, so every bit of clarity helps.

      Thanks for the support!

      1. 1

        Awesome — quick question first so I tailor feedback:
        Are you most focused on getting more signups, proving traction, or tightening the core value proposition right now?
        Once I know the priority, I can point to 2–3 concrete tweaks that will make a real difference

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